Earlier this week, popular burger chain Shake Shack and Silicon Valley-favorite shoe brand Allbirds announced they had teamed up to release a sneaker that would be available in New York City for one day only, on May 24.
The Shake Shack-inspired sneaker, which created in the style of Allbirds’ lightweight Tree Runner shoe, cost $ 100 to get — but it also involved standing in a monstrously long line on a hot day in Madison Square Park, smack dab in the middle of New York City.
And yet, lines formed as early as 5 a.m. Ultimately, Allbirds says that the shoes sold out in a little over three hours.
Here’s what it was like to buy the $ 100 Shake Shack Allbirds shoes, and what they’re like to wear:
Since the Shake Shack-Allbirds shoes were available for only one day (May 24), and at one location (the original Shake Shack at Madison Square Park), there was a massive line.
After an hour-long wait, which was nail-biting since so many sizes were selling out so quickly, success!
Now, to actually unbox this thing. The green fabric handle gives you a hint of what’s inside.
See the rest of the story at Business Insider
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