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The issue with giving cars numbers rather than names is highlighted by proliferating model count: Automakers are starting to run out of digits. Audi already applies every integer between 1 and 8 to at least one derivative, albeit prefixed by a variety of different letters. Now BMW faces another almost-full house, bringing the 8-series back after what will be, by the time the car goes on sale, a 19-year hiatus. READ MORE ››
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