Site icon Brief News

Blue Apron beats, but bleeds subscribers (APRN)

blue apronBlue Apron


(Reuters) – Blue Apron Holdings Inc reported a smaller-than-expected revenue drop and quarterly loss on Tuesday after a costly distribution hub switch forced it to slash marketing.

The meal-kit subscription service had 746,000 customers in the fourth quarter through Dec. 31, compared to 856,000 in the prior quarter and 879,000 a year earlier. The marketing pullback came despite mounting competition for customers from meal-kit rivals and Amazon.com Inc.See the rest of the story at Business Insider

NOW WATCH: JIM ROSS: Here’s who will take over WWE after Vince McMahon

See Also:

Exit mobile version