Apple has reportedly bought a music startup that says it can find ‘the next Justin Bieber’ — and it may give Apple Music an edge against Spotify (AAPL)

• Apple has bought music analytics firm Asaii for under $ 100 million, Axios reports.
• Apple declined to comment or confirm the Axios report.
• Asaii’s website says it can “find the next Justin Bieber, before anyone else.”
• Apple is investing in companies with unique music data to improve its Apple Music product, which has fewer subscribers than Spotify. 

Apple has bought a music analytics firm, Asaii, for under $ 100 million, Axios reported on Sunday.

Axios notes that the company’s co-founders now list Apple Music as their current employment on their LinkedIn profiles as of October 2018. See the rest of the story at Business Insider

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