- A new Nielsen report predicts a huge rise in the sale of private label foods.
- These brands are created for stores like Aldi, Lidl and Trader Joe’s by third-party manufacturers have dramatically changed what consumers expect from products.
- Urban and millennial shoppers especially appreciate the value of private label products, which often offer good quality for a reasonable cost.
Aggressive retail expansion over the past 10 years and increased consumer access to online grocery options have led shoppers to have more choices than ever before — and it’s contributing to a “new retail revolution.”
According to a recent Nielson report, private label products created for stores like Aldi, Lidl and Trader Joe’s by third-party manufacturers not only cost significantly less than their brand name competitors, they have dramatically changed what consumers expect from products. See the rest of the story at Business Insider
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