10 NOV

Your brand is ignoring its most captive audience — here’s why podcasts should be the go-to channel for your next ad campaign (KRW)

This is a preview of The Podcast Report from Business Insider Intelligence. Current subscribers can read the report here.

  • The number of US podcast consumers has more than doubled in the past decade — and there’s still a long runway for growth.
  • And the podcast listenership base continues to grow in the US amid declines in consumption of other premium ad environments.
  • Entertainers, music streaming platforms, and smart speakers will play a role in furthering podcast listenership growth throughout the next five years.

Are your social circles and online feeds always buzzing with everyone’s latest podcast obsession? The number of US podcast consumers has more than doubled over the last decade. And by 2023, Business Insider Intelligence estimates there will be some 106 million regular podcast listeners in the US.

Podcast Listener Base GrowingBusiness Insider Intelligence

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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