Sheridan’s aim was to make the show as authentic as possible to ranch-wrokers and those who live a similar lifestyle to the Dutton family.
As a result, he knew that this would make it successful and appealing to the rest of the population.
“I’m writing it for cowboys because if I make it authentic and believable to them, everyone else will believe the premise as well,” he said.
“Market it the same way, go to horse shows, go to rodeos, go to state fairs and put up banners there.”
