––––––––––––––––––––––––––––— Car and Driver BlogCar and Driver Blog
Tag: Borgward
Borgward Isabella Concept Aims to Revive a Reputation for Beauty
– The return of Borgward had been rumored for years; today, with 70,000 units ordered, the former German brand is surprisingly well established on the China market, where Beiqi Foton Motor acquired rights to the name in 2014. Now the company is preparing for its next step: conquering Europe. The initial push will happen with […]
Borgward Isabella Concept looks to reboot a long-dead brand
What’s a Borgward? Well, it was a German carmaker up until 1961 that was dusted off after a half century of slumber, now combining German engineering with Chinese money. After launching a pair of SUVs in China, the brand is ready to make a splash back home, revealing its Isabella Concept coupe in Frankfurt. Evoking […]
