An age-old TV ad format is seeing a resurgence, but it won’t help solve TV’s problems in the long term

CNN Live ads — which were once TV mainstays — are seeing a resurgence, with MassMutual and Snickers among companies dabbling in them around big, tentpole events. They allow brands to break through the clutter and appear authentic, and they present networks with another viable ad unit to make money from. But live ads won’t […]

Insomnia may actually be an age-old survival mechanism wired from generations

Varying sleep patterns among people of different ages evolved to protect against danger lurking in the shadows, they claim. For our ancestors who lived and slept in groups thousands of years ago, it paid to ensure that not everyone was deeply asleep while predators lurked in the shadows. It could be one reason why people […]