Hulu, Amazon, and Netflix seem to have all settled on one recipe for success: rebooting cult classic TV series that didn’t quite hit it big in their original broadcast runs. Netflix grabbed Arrested Development (for better or worse), Amazon picked up The Expanse. Now Variety reports that Hulu is going for an even deeper cut: Veronica Mars.
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The cult-classic feminist crime drama premiered on UPN in 2004 and continued for three seasons. The last ran on The CW. Between its ties to struggling new broadcast networks and the fact that it was way too smart and had way too much social commentary for its own good—especially for a series that was framed as a teen show but that in a lot of ways really wasn’t—the series met an early mid-season demise with low ratings.
It found a cult following on DVD before the streaming hype hit full volume, and in 2013, creator Rob Thomas, star Kristen Bell, and others banded together to launch a Kicksarter campaign to follow it up with a feature film. That campaign raised $ 5.7 million compared to its target of $ 2 million and was, at the time, one of the most successful Kickstarters yet.