04 NOV

Apple eased the pressure for the iPhone X to be a smash hit, thanks to this business comeback (AAPL)

A lot of Apple investors are betting the new iPhone X will trigger a massive consumer buying spree and boost the company’s revenues. But even before the iPhone X hit store shelves on Friday, Apple’s smartphone business was on the upswing.

As we can see in this chart from Statista, shipments of Apple’s iPhones increased in the company’s recently ended 2017 fiscal year. That’s important because in the company’s prior fiscal year, the iPhone business experienced its first-ever drop in shipments. At the time, many observers were quick to declare the end of the iPhone phenomenon, citing increasing competition and falling prices.

Apple proved the naysayers wrong. Now the company hopes to keep the streak alive with the iPhone X.

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NOW WATCH: We put the iPhone X’s Face ID to the ultimate test with identical twins — and the results surprised us

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.