An on-demand delivery startup has started selling healthy fast-food out of a former McDonald’s

mealmade san francisco food delivery 3364Melia Robinson/Business Insider

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Jeff Nobbs, founder and CEO of on-demand food delivery startup Mealmade, is working to upgrade fast-food out of the most ironic of places: an abandoned McDonald’s restaurant.

Founded in 2015 out of the on-demand mecca that is San Francisco, Mealmade caters to the customers whose specialized diets (think paleo, gluten-free, dairy-free, and nut-free) are ignored by most delivery apps, Nobbs says. Every dish is is made to order, cooked with healthy fats, and uses ingredients picked from farms within 200 miles, sometimes the day before.

The startup recently converted a former McDonald’s restaurant into its new headquarters. Business Insider had the chance to go behind the kitchen doors and try the food. Take a look.

Since Mealmade moved into McDonald’s, Nobbs says it’s not unusual for someone to stumble in looking for the Golden Arches, though the front-of-house is completely empty.

Melia Robinson/Business Insider

A Big Mac is hardly what’s for dinner at Mealmade. The startup serves healthy meals cooked in 10 minutes or less. Every dish is gluten-free, dairy-free, and low-glycemic.

Melia Robinson/Business Insider

Some ingredients, like proteins, are cooked halfway earlier in the day to speed up preparation during rush delivery times. But the dishes are never fully-prepared ahead of time or frozen.

Nobbs started paying attention to his diet as a teenager, when he was trying to “get big for the high school football team,” he says. But it was hard figuring out the ingredients.

Melia Robinson/Business Insider

“I always thought it was really weird that, [with] something like consumer electronics, you go on Amazon and you see big pictures, detailed specifications, and user reviews. Then you go to restaurants and decide what you’re going to put in your body, and there’s like eight words to describe it,” says Nobbs, who started his career running an e-commerce startup, Extrabux.


See the rest of the story at Business Insider

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Post Author: martin

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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