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A Lot Of People Are Saying This Company's Diet Planners Are Fat-Shaming Women

Some people have said the planners could encourage eating disorders.

“Fox & Moon are currently making a profit from bullying women into thinking that they need to be thin to succeed, be beautiful, and be desirable,” Lottie L’Amour told BuzzFeed News.

Lottie L’Amour

L’Amour, a 30-year-old, plus-size fashion blogger from London, said the wording on the planners were unacceptable.

She continued: “For people struggling with eating disorders, phrases like this can be really damaging. I don’t think [Fox & Moon] realises that words like this can trigger damaging eating habits that can lead to serious health problems and death in some cases.”

Bethany Rutter, a-27-year-old social editor at Navabi from London, told BuzzFeed News the planners are “reinforcing and reaffirming a way of living your life that links your self-worth to your weight and are completely regressive.”

Bethany Rutter / Via archedeyebrow.com

“Personally, I hate them,” added Rutter. “I hate that it’s someone’s job to condense the weight loss industry and cultural fatphobia into twee sentences to stick on the cover of a notebook and monetise the hatred that women (yes, specifically women) feel for their bodies.”

Twitter: @bethanyrutter

However some people are defending Fox & Moon and it’s founder, a woman called Tory, stating that “people are too sensitive”.

So angry that people pick on small businesses, Tory had worked so hard and I will always support her! People are too sensitive #fox&moon

— Eden McPhee ☮ (@EdenAlisha)

The company has since deleted one of the criticised planners off its website.

Fox & Moon

Before the company deleted the item from their site on Friday, BuzzFeed News noted that it had sold out.

Screenshot by BuzzFeed

BuzzFeed News has reached out to Fox & Moon for comment.

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