YouTube quietly offers free, ad-supported movies

YouTube is borrowing a page from Vudu’s playbook, in a manner of speaking. AdAge has confirmed that the Google video service quietly started adding free, ad-supported movies to its “Movies & Shows” section in October. The roughly 100-title collection largely revolves around old or unspectacular movies that are long past their money-making prime, such as Legally Blonde, Agent Cody Banks and the original Terminator. However, that makes it an easy fit — studios can rake in some ad revenue (YouTube hasn’t said how it shares ad money) from people wanting to watch a classic during a sleepy afternoon.

Company product management director Rohit Dhawan hinted that there could one day be a way for advertisers to sponsor individual movies. You could watch the first movie in a franchise when its sequel hits theaters, for instance. Whether or not that happens will depend on how studios evolve their digital strategies. They’re used to paid services, but ad-supported movies are relatively new.

As AdAge observes, this could be in part about creating a more tempting target for advertisers. YouTube knows some companies are reluctant to run ads alongside some of its user-uploaded video, especially after incidents where ads were linked to hate speech clips. This would give nervous companies a ‘safe’ place to advertise that could reflect well on their brands.

Via: TechCrunch

Source: AdAge

Post Author: martin

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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