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Secure electronic banking, ubiquitous mobile technology, and an overwhelming volume of financial information available in an instant have created a demanding global audience of banking consumers — along with endless opportunities for financial institutions to reshape themselves into lean, customer-centric organizations. But only if they have the analytics they need to make truly data-driven decisions.
It might seem like the self-service business intelligence (BI) tools that have entered the marketplace in the last decade could enable this. These tools do create beautiful dashboards that look compelling and give everyone from branch managers to banking executives a snapshot answer to “What is happening?” in their branches, regions, and global markets.See the rest of the story at Business Insider
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