‘The question is … what’s NOT on sale?’: Gap’s email to customers reveals it has no plans to scale back on one of its biggest problems (GPS)

Gap storeGetty Images

  • Discounts have become a mainstay at Gap, and it’s increasingly becoming unusual to pay full price for anything there. 
  • In Gap Inc.‘s most recent earnings statement, it reported that same-store sales for its namesake brand were down 7%, while its sister brands Old Navy and Banana Republic reported a 4% and 2% increase, respectively.
  • Group CEO Art Peck said during earnings that the company was disappointed with the results and admitted, “We need to do better.” Peck said that Gap continued to feel the impact of “operational missteps in the business,” which led to heavy discounting. 

Gap is embracing discounting as it heads into 2019. 

On Thursday, the retailer sent an email to customers informing them about its end-of-year sale, which offers up to 75% off sale items, plus an extra 40% off the markdown price with the code SALE. Shoppers could end up spending as little as $ 18 on an $ 80 sweater, for example.

See the rest of the story at Business Insider

NOW WATCH: Almost 80% of the textbook industry is dominated by 5 publishing companies that make books so expensive most students skip buying them

See Also:

SEE ALSO: Gap is doubling down on one of retail’s deadliest mistakes

Post Author: martin

Avatar
Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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‘The question is … what’s NOT on sale?’: Gap’s email to customers reveals it has no plans to scale back on one of its biggest problems (GPS)

Gap storeGetty Images

  • Discounts have become a mainstay at Gap, and it’s increasingly becoming unusual to pay full price for anything there. 
  • In Gap Inc.‘s most recent earnings statement, it reported that same-store sales for its namesake brand were down 7%, while its sister brands Old Navy and Banana Republic reported a 4% and 2% increase, respectively.
  • Group CEO Art Peck said during earnings that the company was disappointed with the results and admitted, “We need to do better.” Peck said that Gap continued to feel the impact of “operational missteps in the business,” which led to heavy discounting. 

Gap is embracing discounting as it heads into 2019. 

On Thursday, the retailer sent an email to customers informing them about its end-of-year sale, which offers up to 75% off sale items, plus an extra 40% off the markdown price with the code SALE. Shoppers could end up spending as little as $ 18 on an $ 80 sweater, for example.

See the rest of the story at Business Insider

NOW WATCH: Almost 80% of the textbook industry is dominated by 5 publishing companies that make books so expensive most students skip buying them

See Also:

SEE ALSO: Gap is doubling down on one of retail’s deadliest mistakes

Post Author: martin

Avatar
Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

‘The question is … what’s NOT on sale?’: Gap’s email to customers reveals it has no plans to scale back on one of its biggest problems (GPS)

Gap storeGetty Images

  • Discounts have become a mainstay at Gap, and it’s increasingly becoming unusual to pay full price for anything there. 
  • In Gap Inc.‘s most recent earnings statement, it reported that same-store sales for its namesake brand were down 7%, while its sister brands Old Navy and Banana Republic reported a 4% and 2% increase, respectively.
  • Group CEO Art Peck said during earnings that the company was disappointed with the results and admitted, “We need to do better.” Peck said that Gap continued to feel the impact of “operational missteps in the business,” which led to heavy discounting. 

Gap is embracing discounting as it heads into 2019. 

On Thursday, the retailer sent an email to customers informing them about its end-of-year sale, which offers up to 75% off sale items, plus an extra 40% off the markdown price with the code SALE. Shoppers could end up spending as little as $ 18 on an $ 80 sweater, for example.

See the rest of the story at Business Insider

NOW WATCH: Almost 80% of the textbook industry is dominated by 5 publishing companies that make books so expensive most students skip buying them

See Also:

SEE ALSO: Gap is doubling down on one of retail’s deadliest mistakes

Post Author: martin

Avatar
Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.