Target just launched a new line of clothes that look way more expensive than they are — nothing costs over $50

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Let’s go over the classic Target run; we all know the drill. It begins with necessity (ex: ran out of toilet paper) but somehow always ends with a cart filled with a myriad of $ 3 sheet masks, cheap leggings, some family-sized bags of candy, and a mug emblazoned with some adorable, albeit cheesy, motivational mantra. These are just some of the products you know you can always count on to find at Target: household basics, snacks, budget beauty essentials, etc. You probably don’t consider your Target run as an opportunity to stock up on a curated work wardrobe full of fashion-forward finds. That is, until now.

Enter Prologue.

Prologue is Target’s answer to the modern, everyday woman’s search for trendy, but still timeless, pieces at prices that they can feel good about. It’s a new brand that aims to make the curated, minimalist look more accessible with a range of classic pieces that have modern twists, all under $ 50.

While Target has released a number of more fashion-forward in-house brands over the past year, Prologue is the go-to for pieces that nail the intersection of workwear and fashion. Its pieces can seamlessly transition from work to weekend, and along with the affordable price tags, all Prologue pieces come in sizes 0-16, though many items go up to size 26.  There are currently 95 pieces in the collection and they’re designed specifically for easy mixing and matching; just take a look at the photos to see how many stylish combinations can be made.

Check out our favorite chic styles from Prologue:

A timeless tweed overcoat with modern flair


Shop the Long Sleeve Jacquard Tweed Overcoat, $ 49.99

Throw an overcoat on top of any outfit to instantly create a more put-together look. With textured tweed, an oversized fit, and a classic black and white herringbone pattern, this jacket will up the ante on any outfit, and it’s hard to believe it’s only fifty bucks.

A simple and sophisticated button-down blouse


Shop the Long Sleeve Collared Button-Down Blouse, $ 22.99

A collared, button-down blouse is a workwear basic everyone needs in their wardrobe. Made of a lightweight crepe weave, this one works great on its own or layered under a heavier sweater for versatile looks all year round.

A plaid blazer perfect for dressing up or down


Shop the Plaid Long Sleeve Oversized Slouchy Blazer, $ 39.99

A blazer is a workwear essential, but pair it with a t-shirt and jeans and you’re in street-style territory. This slouchy fit in a neutral plaid pattern is super trendy for fall and makes a great outer layer for brisker days.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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