Adidas is using augmented reality to sell limited-edition sneakers

It’s never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to take all the stock. That’s why brands such as Nike and Adidas […]

An eco-friendly footwear startup is turning plastic bottles into beautiful sneakers — each pair diverts 17 plastic bottles from landfills and rolls up to the size of a pair of socks

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships so we get a share of the revenue from your purchase. VIVOBAREFOOT Barefoot shoe industry leader Vivobarefoot is now producing a line of shoes made from recycled water bottles ($ 90 – $ 190). Each pair of shoes will […]

Shake Shack teamed up with Silicon Valley’s favorite shoe brand for these $100 sneakers, which were available for one day only — and I waited an hour in line to buy them (SHAK)

Allbirds Earlier this week, popular burger chain Shake Shack and Silicon Valley-favorite shoe brand Allbirds announced they had teamed up to release a sneaker that would be available in New York City for one day only, on May 24. The Shake Shack-inspired sneaker, which created in the style of Allbirds’ lightweight Tree Runner shoe, cost […]

These $125 sneakers fold up to the size of a pair of socks and mimic what it’s like to be barefoot

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships so we get a share of the revenue from your purchase. Vivobarefoot Vivobarefoot shoes mimic the natural shape of your foot and provide minimal cushioning for maximum sensory feedback. The pair I tried, the Kanna ($ 125) are the […]

Allbirds, the startup behind ‘the world’s most comfortable shoes’ released brand-new sneakers made from trees — here’s what they feel like

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships so we get a share of the revenue from your purchase. Allbirds Sneaker startup Allbirds became famous for their cloud-like, super comfortable Merino wool sneakers. The direct-to-consumer brand has a deep commitment to sustainability, and as such, has released a new line […]

PlayStation shoes for DualShock generation: Nike reveal PG-2 PlayStation Colorway sneakers

A new Sony PlayStation collaboration has been announced with Nike and NBA star Paul George, which will have PS4 fans very interested. New PlayStation Nike shoes will be launching in February, which boast a design based off the PS4’s famous DualShock controller. The new signature sneakers from Paul George – the G-2 PlayStation Colorway – […]

10 white sneakers you can wear every day

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. It’s been more than a week since Labor Day, and by now all of your white should be tucked far away in your closet until springtime, or should it? While […]

7 sneakers that will never go out of style — and they’re all under $100

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Sneakers are quite possibly the most popular type of shoes — and for good reason. Optimized for performance, sneakers are the ideal footwear choice when it comes to sports and […]

10 stylish sneakers to buy that aren’t going to sell out in seconds

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. No matter where you live, what you do for a living, or how old you are, there’s a great chance that you own a pair of sneakers — if not […]

These driving shoes are waterproof and more comfortable than any sneakers I own

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. For a pair of shoes to be worth wearing, they should not only look good but feel good, too. Wolf & Shepherd’s dress shoes nailed both, which is why we named […]