Salesforce employees are upset over the company’s work with U.S. Customs and Border Protection as Silicon Valley grapples with the government’s use of tech (CRM)

More than 650 Salesforce employees reportedly sent a letter to CEO Marc Benioff criticizing the company’s work with the U.S. Customers and Border Protection agency. The letter said the company’s values were imperiled by working with the border agency, at a time when parents and children of migrants illegally crossing the border are being separated. […]

Why Salesforce Lead Object Is Essential for Success in Sales and Marketing

Article was originally published at TenFold. A successful marketing strategy is, by default, useless unless potential clients bite the bait you’ve used to lure them in. Those who have bitten the bait, but have not yet been reeled in are what you would call “leads.” Leads are the building blocks of what could possibly be […]

Salesforce Software for CRM: What It Is and How to Best Use It

Article was originally published TenFold. Dave Orrico, Vice President of’s Enterprise Sales, once said: “The No. 1 key to success in today’s sales environment is speed. The salesperson who delivers the most valuable information to their customer or prospect first, wins the game. The best sales professionals rely heavily on tools like to […]

Salesforce to acquire MuleSoft for $6.5 billion

Salesforce announced today that it has signed an agreement to acquire MuleSoft, a company that makes software to integrate disparate enterprise software systems. The mixed cash and stock deal is worth approximately $ 6.5 billion, according to a press release. The tech titan plans to use MuleSoft’s technology to power a new Salesforce Integrati…Read More

Salesforce CEO Marc Benioff: Facebook should be regulated like the cigarette industry (CRM)

CNBC Salesforce CEO Marc Benioff says some technology has addictive qualities and should be regulated. Benioff is the latest high profile tech executive to raise questions about the way some tech products have become intertwined in people’s daily lives.  Salesforce CEO Marc Benioff may have made his billions selling software, but that doesn’t mean he’s […]

Unbabel raises $23 million from Microsoft, Salesforce, others to grow its machine-human translation platform

Unbabel, a machine translation platform that uses humans to verify translated content, has raised $ 23 million in a series B round of funding from Microsoft Ventures, Salesforce Ventures, Samsung Next, Scale Venture Partners, Notion Capital, Caixa Capital, and Funders Club. Founded in 2013, Unbabel’s technology merges neural machine translation, natural language processing (NLP), and […]

Salesforce showed analysts a ‘secret’ slide with updated revenue projections through 2034 (CRM)

Salesforce Salesforce shared updated revenue projections with a select group of analysts on Thursday. The company aims to have $ 40 billion in revenues by 2028, and $ 60 billion in revenues by 2034, according to a slide presented by chief technology officer and co-founder Parker Harris. Salesforce asked one analyst to take down a photo […]

DIGITAL HEALTH BRIEFING: Salesforce continues push into healthcare — Acquisition by Humana highlights data sharing and analytics — The majority of healthcare organizations lack a cybersecurity leader

Welcome to Digital Health Briefing, a new morning email providing the latest news, data, and insight on how digital technology is disrupting the healthcare ecosystem, produced by BI Intelligence. Sign up and receive Digital Health Briefing free to your inbox. Have feedback? We’d like to hear from you. Write me at: SALESFORCE PUSHES FURTHER INTO HEALTHCARE WITH GENEIA PARTNERSHIP: Salesforce, a leading software-as-a-service CRM vendor, […]

Salesforce CEO Marc Benioff bashes Microsoft: ‘They just can’t keep that management team in place’ (MSFT, CRM)

Salesforce CEO Marc Benioff slammed Microsoft at an analyst event, hitting the rival company on executive turnover and market share. Benioff said Microsoft is too focused on Windows to really compete with Salesforce’s core customer relationship management (CRM) software. In 2016, Microsoft beat Salesforce to acquire LinkedIn, a move Benioff doesn’t appear to have forgiven.  […]