Kayak Launches Virtual Bag Measurement App Feature

Kayak Launches Augmented Reality Bag Measurement App Feature Advertiser Disclosure The credit card offers that appear on the website are from credit card companies from which ThePointsGuy.com receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include […]

Entanglement allows one party to control measurement results 

Enlarge / There are no entangled photons in this picture. (credit: Douglas Muth / Flickr) It has been a while since I wrote about some really fundamental quantum physics. I feel that you, my dear reader, have not suffered enough during that drought. So, quantum physics it is. Even better, we are going to talk […]

TV measurement is a ‘big fat mess’ – and billions of ad dollars are at stake

YouTube screencap The TV-advertising industry is wrestling with a massive challenge: how to measure the audience for its shows on digital platforms. Incumbent researcher Nielsen has been working toward a solution, but many network executives are dissatisfied. As more consumers watch shows on devices other than television sets, it only gets more complicated. Having solid measurement […]

New measurement confirms: The ozone is coming back

Enlarge / Each year’s ozone hole is a little bit different. (credit: NASA) The Montreal Protocol, which went into effect in 1989, is a rare instance of a global agreement to solve a global problem: the release of vast quantities of ozone-destroying chemicals into the atmosphere. In the decades since, however, changes in ozone have […]