Jonathan Nolan Wanted a Classic Rock Song in ‘The Dark Knight’ Trilogy Marketing But Christopher Nolan Refused

With three films in The Dark Knight trilogy, there have been plenty of trailers and TV spots around the world advertising Christopher Nolan‘s acclaimed take on Batman. However, one marketing tactic that was never used to promote any of the films in the comic book trilogy was the use of modern music to drive those […]

How brands can leverage artificial intelligence to improve personalization, enhance ad targeting, and make marketing teams more agile

BI Intelligence This is a preview of a research report from Business Insider Intelligence, Business Insider’s premium research service. To learn more about Business Insider Intelligence, click here. Artificial intelligence (AI), often used as an umbrella term to describe types of technology that can simulate human intelligence, is one of today’s hottest topics across a […]

Nissan’s Kicks Ad Proves Automakers Can Still Do Marketing Right

Having released the pint-sized Kicks crossover into the North American market last month, Nissan needed marketing material to help boost visibility. Normally, car ads are platitudinous, offering little in the way of novelty to get us truly excited. The reason for this is because trying something different can result in an overwhelmingly bizarre experience. Kia’s […]

7 creative ways to use influencer marketing in enterprise AI

The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a “machine learning” platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a […]

Can agile work for marketing?

GUEST: Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem. And marketers share many of the same goals as developers: We want […]

Netflix may have a marketing problem

Helge Thomas/flickr Netflix says it is going to spend $ 2 billion on marketing this year, up from $ 1.3 billion in 2017. That’s because the company’s programming lacks commercials so it doesn’t have a chance to promote its shows internally. Netflix surprised investors when it announced plans to increase its marketing spend from $ 1.3 […]