Tag: marketing

07 JUN

Strategies for Better Marketing

The best way to structure marketing for any product is to look to large-scale metrics. It is often difficult to get demographic-related results as they pertain specifically to your business because your sample size tends to be relatively small. By looking at larger and more sweeping studies, it is possible to be more cognizant of […]

18 MAR

Avengers Endgame: ANOTHER trailer on the way? Marvel marketing asks fans if they want MORE

When it comes to Avengers and Star Wars, Disney like to keep plot details firmly secret. And this year sees the concluding parts of both the first MCU saga, as well as the Skywalker saga. Such epic blockbusters will no doubt be full of twists, surprises and major character deaths. So when marketing these movies, […]

28 DEC

We’re hiring a VP of Subscription Marketing

SFIO CRACHO/Shutterstock We’re hiring a VP of Subscription Marketing to aggressively grow subscriptions and lead our marketing team from our New York office. Insider Inc.’s subscriptions team is passionate about producing research products that help industry leaders transform their organizations using emerging digital technologies, along with premium business news in finance, markets, enterprise, and tech. […]

09 DEC

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here. BI Intelligence The concept of a brand hiring a popular personality to promote a product […]

21 OCT

‘Hello, death’: Coca-Cola greets New Zealanders in marketing blunder

One of Coca-Cola’s marketing slogans in New Zealand did not go over well, turning into a humorous and embarrassing blunder for the company. The beverage firm ran a vending machine signage that read “Kia ora, mate.” The slogan was an attempt to mix a greeting from the island’s indigenous peoples’ language, te reo Maori, with […]

17 SEP

Emojisport: Hashtags in the Fast Lane… of NASCAR Marketing

While I throughly enjoy motorsport, my NASCAR fandom has dwindled over the years. It’s not a frequency I’m perpetually tuned into anymore, but I revisit the series regularly to keep tabs on what’s happening. However, when I put on Sunday’s race, I noticed something different about the cars. Jimmie Johnson’s Chevrolet had a picture of his own […]