With three films in The Dark Knight trilogy, there have been plenty of trailers and TV spots around the world advertising Christopher Nolan‘s acclaimed take on Batman. However, one marketing tactic that was never used to promote any of the films in the comic book trilogy was the use of modern music to drive those […]
THERE’S a lot going on in sport these days. It can be hard to stand out and catch the eye of the public and the media. This week there has been a coach sacking in the NRL, a tribunal for a shocking act of violence in the AFL, confirmation the world’s fastest man will attempt […]
How brands can leverage artificial intelligence to improve personalization, enhance ad targeting, and make marketing teams more agile
BI Intelligence This is a preview of a research report from Business Insider Intelligence, Business Insider’s premium research service. To learn more about Business Insider Intelligence, click here. Artificial intelligence (AI), often used as an umbrella term to describe types of technology that can simulate human intelligence, is one of today’s hottest topics across a […]
Having released the pint-sized Kicks crossover into the North American market last month, Nissan needed marketing material to help boost visibility. Normally, car ads are platitudinous, offering little in the way of novelty to get us truly excited. The reason for this is because trying something different can result in an overwhelmingly bizarre experience. Kia’s […]
Purdue Pharma Canada says in a letter to the federal health minister that it wants to help address the opioid crisis but the company denies any wrongdoing in the way it promoted OxyContin in Canada.
The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a “machine learning” platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din. To successfully stand out in a […]
For now, Canada has left it to the victims of the opioid crisis to seek their own justice, which they have attempted to do through a class-action lawsuit.
GUEST: Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem. And marketers share many of the same goals as developers: We want […]
New research shows how infrequently bloggers label affiliate marketing campaigns according to FTC guidelines. https://media.wired.com/photos/5ab980140b4a6a6950f91823/master/pass/social-ads-elena-wired-02%20(1).jpg
Helge Thomas/flickr Netflix says it is going to spend $ 2 billion on marketing this year, up from $ 1.3 billion in 2017. That’s because the company’s programming lacks commercials so it doesn’t have a chance to promote its shows internally. Netflix surprised investors when it announced plans to increase its marketing spend from $ 1.3 […]