This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here. BI Intelligence The concept of a brand hiring a popular personality to promote a product […]
One of Coca-Cola’s marketing slogans in New Zealand did not go over well, turning into a humorous and embarrassing blunder for the company. The beverage firm ran a vending machine signage that read “Kia ora, mate.” The slogan was an attempt to mix a greeting from the island’s indigenous peoples’ language, te reo Maori, with […]
While I throughly enjoy motorsport, my NASCAR fandom has dwindled over the years. It’s not a frequency I’m perpetually tuned into anymore, but I revisit the series regularly to keep tabs on what’s happening. However, when I put on Sunday’s race, I noticed something different about the cars. Jimmie Johnson’s Chevrolet had a picture of his own […]
This summer, the federal health minister asked more than 100 pharmaceutical companies to stop marketing opioids to health care professionals in Canada. So far, just a quarter of them have written back.
Intelligence processing units—computer chips optimized for AI—signal a shift in finding speed through specialization. https://media.wired.com/photos/5b84749c4f49bb3b105d68fc/master/pass/jargon_ipu.jpg
Jonathan Nolan Wanted a Classic Rock Song in ‘The Dark Knight’ Trilogy Marketing But Christopher Nolan Refused
With three films in The Dark Knight trilogy, there have been plenty of trailers and TV spots around the world advertising Christopher Nolan‘s acclaimed take on Batman. However, one marketing tactic that was never used to promote any of the films in the comic book trilogy was the use of modern music to drive those […]
THERE’S a lot going on in sport these days. It can be hard to stand out and catch the eye of the public and the media. This week there has been a coach sacking in the NRL, a tribunal for a shocking act of violence in the AFL, confirmation the world’s fastest man will attempt […]
How brands can leverage artificial intelligence to improve personalization, enhance ad targeting, and make marketing teams more agile
BI Intelligence This is a preview of a research report from Business Insider Intelligence, Business Insider’s premium research service. To learn more about Business Insider Intelligence, click here. Artificial intelligence (AI), often used as an umbrella term to describe types of technology that can simulate human intelligence, is one of today’s hottest topics across a […]
Having released the pint-sized Kicks crossover into the North American market last month, Nissan needed marketing material to help boost visibility. Normally, car ads are platitudinous, offering little in the way of novelty to get us truly excited. The reason for this is because trying something different can result in an overwhelmingly bizarre experience. Kia’s […]
Purdue Pharma Canada says in a letter to the federal health minister that it wants to help address the opioid crisis but the company denies any wrongdoing in the way it promoted OxyContin in Canada.