We’re hiring a VP of Subscription Marketing

SFIO CRACHO/Shutterstock We’re hiring a VP of Subscription Marketing to aggressively grow subscriptions and lead our marketing team from our New York office. Insider Inc.’s subscriptions team is passionate about producing research products that help industry leaders transform their organizations using emerging digital technologies, along with premium business news in finance, markets, enterprise, and tech. […]

The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here. BI Intelligence The concept of a brand hiring a popular personality to promote a product […]

‘Hello, death’: Coca-Cola greets New Zealanders in marketing blunder

One of Coca-Cola’s marketing slogans in New Zealand did not go over well, turning into a humorous and embarrassing blunder for the company. The beverage firm ran a vending machine signage that read “Kia ora, mate.” The slogan was an attempt to mix a greeting from the island’s indigenous peoples’ language, te reo Maori, with […]

Emojisport: Hashtags in the Fast Lane… of NASCAR Marketing

While I throughly enjoy motorsport, my NASCAR fandom has dwindled over the years. It’s not a frequency I’m perpetually tuned into anymore, but I revisit the series regularly to keep tabs on what’s happening. However, when I put on Sunday’s race, I noticed something different about the cars. Jimmie Johnson’s Chevrolet had a picture of his own […]

Jonathan Nolan Wanted a Classic Rock Song in ‘The Dark Knight’ Trilogy Marketing But Christopher Nolan Refused

With three films in The Dark Knight trilogy, there have been plenty of trailers and TV spots around the world advertising Christopher Nolan‘s acclaimed take on Batman. However, one marketing tactic that was never used to promote any of the films in the comic book trilogy was the use of modern music to drive those […]

How brands can leverage artificial intelligence to improve personalization, enhance ad targeting, and make marketing teams more agile

BI Intelligence This is a preview of a research report from Business Insider Intelligence, Business Insider’s premium research service. To learn more about Business Insider Intelligence, click here. Artificial intelligence (AI), often used as an umbrella term to describe types of technology that can simulate human intelligence, is one of today’s hottest topics across a […]