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When it comes to Avengers and Star Wars, Disney like to keep plot details firmly secret. And this year sees the concluding parts of both the first MCU saga, as well as the Skywalker saga. Such epic blockbusters will no doubt be full of twists, surprises and major character deaths. So when marketing these movies, […]
A exposed database belonging to Verifications.io contained both personal and business information, including 763 million unique email addresses. https://media.wired.com/photos/5c7edaf746e19a01ab72c022/master/pass/Email-Marketing-Hackers.png
It’s tough for small studios to get attention for their games. Even as someone who plays and thinks about games a lot, I don’t make a lot of space in my brain for new ones from unknown studios. The best way to get my interest is to get my friends on Discord playing a game. […]
SFIO CRACHO/Shutterstock We’re hiring a VP of Subscription Marketing to aggressively grow subscriptions and lead our marketing team from our New York office. Insider Inc.’s subscriptions team is passionate about producing research products that help industry leaders transform their organizations using emerging digital technologies, along with premium business news in finance, markets, enterprise, and tech. […]
This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here. BI Intelligence The concept of a brand hiring a popular personality to promote a product […]
One of Coca-Cola’s marketing slogans in New Zealand did not go over well, turning into a humorous and embarrassing blunder for the company. The beverage firm ran a vending machine signage that read “Kia ora, mate.” The slogan was an attempt to mix a greeting from the island’s indigenous peoples’ language, te reo Maori, with […]
While I throughly enjoy motorsport, my NASCAR fandom has dwindled over the years. It’s not a frequency I’m perpetually tuned into anymore, but I revisit the series regularly to keep tabs on what’s happening. However, when I put on Sunday’s race, I noticed something different about the cars. Jimmie Johnson’s Chevrolet had a picture of his own […]
This summer, the federal health minister asked more than 100 pharmaceutical companies to stop marketing opioids to health care professionals in Canada. So far, just a quarter of them have written back.
Intelligence processing units—computer chips optimized for AI—signal a shift in finding speed through specialization. https://media.wired.com/photos/5b84749c4f49bb3b105d68fc/master/pass/jargon_ipu.jpg
With three films in The Dark Knight trilogy, there have been plenty of trailers and TV spots around the world advertising Christopher Nolan‘s acclaimed take on Batman. However, one marketing tactic that was never used to promote any of the films in the comic book trilogy was the use of modern music to drive those […]
