The Influencer Marketing Report: Research, strategy & platforms for leveraging social media influencers

This is a preview of the Influencer Marketing (2018) research report from Business Insider Intelligence. To learn more about the top platforms, as well as strategies for social media influencer marketing, click here. Current subscribers can read the report here. BI Intelligence The concept of a brand hiring a popular personality to promote a product […]

‘Sophisticated & high-quality!’ Fashion ‘influencers’ pranked into paying $600 for $20 shoes

It’s all about presentation, a Kansas-based discount footwear chain has proved, by tricking a crowd of self-styled fashion experts into purchasing one-of-a-kind, exclusive shoes designed by a non-existent luxury brand Palessi. The gullible trend-setters had no idea that they were being tricked into buying $ 20 or $ 40 Payless shoes for as much as […]

Employers Are Looking for ‘Influencers’ Within Their Own Ranks

On August 19th, a video appeared on the Macy’s website. It opens with a light-flooded room, in which a young woman sits in front of a mirror. “Macy’s” is spelled out on the wall in gold, glittering cardboard letters attached to a string with clothespins, like decorations at a child’s birthday party. The woman—Isabel Campbell, […]

Launchmetrics raises $50 million to help luxury brands use big data to target influencers

Launchmetrics announced today that it has raised $ 50 million in venture capital as the company prepares to accelerate the international expansion of its data analytics service for luxury brands. The latest round was led by Bpifrance, the French state bank, and also included money from Seventure, Cipio Partners and Famillie C (Clarins Family). Launc…Read […]

Game influencers Jessica Chobot and Greg Miller share their secret: authenticity

For the second year in a row, Greg Miller and Jessica Chobot hosted the DICE Awards, the big Las Vegas event where industry peers honor each other for the best games. Miller and Chobot are influencers, with big social followings. As influencers, they’re paving a new path for the way that millennials get their information […]

Snapchat courts influencers with analytics tool (SNAP)

BI Intelligence This story was delivered to BI Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here. Snapchat released an in-app tool that provides popular creators with detailed viewership analytics on their Stories, Marketing Land reports.See the rest of the story at Business Insider See Also: […]