An American clothing giant is reportedly turning its back on Wrangler and Lee, 2 of the country’s most iconic denim brands

Facebook/Wrangler VF Corp. is considering selling or spinning off its denim business, including iconic American brands Lee and Wrangler, the Wall Street Journal reported.  VF Corp has owned the brands for decades. The possible move comes as denim sales wane amid the growing popularity of activewear, such as yoga pants.  Clothing giant VF Corp. is […]

Eugenie Bouchard brushes off Wimbledon loss with cute sunshine snap in tiny denim shorts

Eugenie Bouchard might not be in the best of spirits today, having been knocked out in the third round of Wimbledon yesterday. The tennis babe has been playing professionally for nine years, but in that time has also established herself as a successful model. The Canadian has appeared twice in the annual Sports Illustrated Swimsuit […]

True blue! Denim spring looks from LK Bennett, Paige, Gap and more…

SAT MAG TRUE BLUE: new season denim Denim has come a long way from it’s origins as a hard-wearing fabric for manual workers. These days, you’d be hard pressed to find a single wardrobe that doesn’t contain a pair of jeans. Of course, it’s not just jeans these days – from jackets and jumpsuits to […]

2018 Ford F-150 5.0L 4×4 SuperCrew Tested: V-8 Goodness in a Platinum Denim Wrapper

– At its core, the domestic pickup truck is a rudimentary device: a collection of boxes riding on a ladder frame underpinned by at least one solid axle, with a front-mounted engine and transmission. Brilliantly simple from the start, the basic formula hasn’t had to evolve much to keep its place in the food chain. […]

Topshop jeans: Buying Director says THIS is the most popular denim item across EUROPE

The squad at Topshop have revealed which jeans are their best-selling and it’s a surprise all-round.  Move over ‘mom jeans’ and back off boyfriend trousers, the Jamie jean has come the best seller across Europe. Emma Fox, Topshop Buying Director, said: “At Topshop, our denim forms the basis of women’s wardrobes all over the world.  […]