Carnival Cruise gave a free vacation to a teen in exchange for the @carnivalcruise Snapchat handle (SNAP)

Carnival Cruise offered 15-year-old Darian Lipscomb a free vacation for his Snapchat handle. He had been posting as @carnivalcruise since he was nine. The company mounted an ad campaign fronted by Shaquille O’Neal dedicated to finding him — and offered the cruise package when they tracked him down. Lipscomb accepted, and is being taken to […]