Why the esports audience is set to surge — and how brands can take advantage of increased fans and viewership

This is a preview of a research report from Business Insider Intelligence, Business Insider’s premium research service. To learn more about Business Insider Intelligence, click here. Current subscribers can read the report here. BI Intelligence Esports, which is short for electronic sports, refers to competitive video gaming watched by spectators. Esports are not as mainstream as traditional […]

ITV This Morning: Eamonn Holmes given devastating ultimatum as guest brands him “fat”

Viewers tuned in to see Eamonn and Ruth Langsford present today’s This Morning.  Joining them on the show was weight loss expert Steve Miller, who had a segment where he gave advice and tips to those watching at home about kickstarting the New Year with a healthier lifestyle.  However, the conversation quickly turned to the […]

Three ways brands can benefit from adopting voice technology (AAPL, AMZN, GOOGL, MSFT)

Voice assistants like Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger a widespread transformation across the retail industry in the years to come. The current interest in, and adoption of, voice assistants for commerce is being driven by recent technological breakthroughs, advantages of the tech over existing channels, and the […]

Hand luggage rules: Perfume and aftershave brands BANNED from cabin baggage

Hand luggage suitcases are subject to strict rules when travelling through security. Many items are not allowed into the cabin such as sharp objects or liquids over 100ml. Toiletries such as make up and perfume are allowed onboard under these limits. However, some perfumes are not allowed into the cabin no matter what the size […]

Three ways brands can benefit from adopting voice technology (AAPL, AMZN, GOOGL, MSFT)

Voice assistants like Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger a widespread transformation across the retail industry in the years to come. The current interest in, and adoption of, voice assistants for commerce is being driven by recent technological breakthroughs, advantages of the tech over existing channels, and the […]

Three ways brands can benefit from adopting voice technology (AAPL, AMZN, GOOGL, MSFT)

Voice assistants like Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger a widespread transformation across the retail industry in the years to come. The current interest in, and adoption of, voice assistants for commerce is being driven by recent technological breakthroughs, advantages of the tech over existing channels, and the […]

Brands Are Not Our Friends

I didn’t realize how seriously companies take social media until last year, when I opened my front door and saw a delivery guy holding a stack of pizza boxes up to his chin. Comcast had recently started advertising mobile-phone service where I live. Given that Comcast and AT&T were already the only local choices for […]

Launchmetrics raises $50 million to help luxury brands use big data to target influencers

Launchmetrics announced today that it has raised $ 50 million in venture capital as the company prepares to accelerate the international expansion of its data analytics service for luxury brands. The latest round was led by Bpifrance, the French state bank, and also included money from Seventure, Cipio Partners and Famillie C (Clarins Family). Launc…Read […]