Three ways brands can benefit from adopting voice technology (AAPL, AMZN, GOOGL, MSFT)

Voice assistants like Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger a widespread transformation across the retail industry in the years to come. The current interest in, and adoption of, voice assistants for commerce is being driven by recent technological breakthroughs, advantages of the tech over existing channels, and the […]

Three ways brands can benefit from adopting voice technology (AAPL, AMZN, GOOGL, MSFT)

Voice assistants like Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger a widespread transformation across the retail industry in the years to come. The current interest in, and adoption of, voice assistants for commerce is being driven by recent technological breakthroughs, advantages of the tech over existing channels, and the […]

Brands Are Not Our Friends

I didn’t realize how seriously companies take social media until last year, when I opened my front door and saw a delivery guy holding a stack of pizza boxes up to his chin. Comcast had recently started advertising mobile-phone service where I live. Given that Comcast and AT&T were already the only local choices for […]

Launchmetrics raises $50 million to help luxury brands use big data to target influencers

Launchmetrics announced today that it has raised $ 50 million in venture capital as the company prepares to accelerate the international expansion of its data analytics service for luxury brands. The latest round was led by Bpifrance, the French state bank, and also included money from Seventure, Cipio Partners and Famillie C (Clarins Family). Launc…Read […]

This funky new font is made up entirely of brands

A digital studio called Hello Velocity has created a typeface that embraces well-known corporate logos and is still somehow far less annoying than Comic Sans. The studio says it creates “thought-provoking internet experiences,” and its Brand New Roman font is a clever statement on consumerism. Each letter and number draws from a corporate logo, and […]

An American clothing giant is reportedly turning its back on Wrangler and Lee, 2 of the country’s most iconic denim brands

Facebook/Wrangler VF Corp. is considering selling or spinning off its denim business, including iconic American brands Lee and Wrangler, the Wall Street Journal reported.  VF Corp has owned the brands for decades. The possible move comes as denim sales wane amid the growing popularity of activewear, such as yoga pants.  Clothing giant VF Corp. is […]

A woman who pays Instagrammers and YouTubers $500 to $30,000 per post on behalf of brands like Cosmo and Esquire has a go-to formula for calculating what they’re worth

Hollis Johnson/Business Insider Brittany Hennessy is the senior director of influencer strategy and talent partnerships at Hearst Digital Media. She said social media influencers are paid for two things: production and distribution. Sometimes influencers ask for less than they’re worth, Hennessy says, while others ask for too much, like a first class flight. Influencer marketing is almost […]