For a brand story to have staying power, it needs to be authentic. It can’t be bolted on retrospectively at the scaling stage.Read More
A Swedish sex toy brand is giving its employees 4 ‘self love’ days off each year because it thinks they’ll be more productive if they have more orgasms
Shutterstock Swedish sex toy brand LELO is giving its employees four extra days off every year to let them have more orgasms. The idea is that staff who are more sexually fulfilled will be more productive. Studies show that orgasms make people happier, which could make them better workers. From encouraging lunchbreak strolls to installing […]
Your brand is ignoring its most captive audience — here’s why podcasts should be the go-to channel for your next ad campaign (KRW)
This is a preview of The Podcast Report from Business Insider Intelligence. Current subscribers can read the report here. The number of US podcast consumers has more than doubled in the past decade — and there’s still a long runway for growth. And the podcast listenership base continues to grow in the US amid declines in […]
As Troubles At Home Hit Subaru’s Bottom Line, Americans Do Their Duty and Hand the Brand Another Record
Subaru reported an operating loss in its most recent fiscal quarter, with recalls and regulatory scandals in its home market dragging the company into the red. The company said it lost $ 22 million in the quarter ending September 30th, a departure from last year’s $ 816.3 million operating profit. Meanwhile, global volume fell 6 […]
For the most part, the major benefit of brand loyalty is not getting into an argument with your family members at the dinner table. Grandpa worked for General Motors, Dad buys Chevy exclusively, and you decided not to buck the trend. You even bragged about Aunt Beth helping you get a sweet deal on that […]
Hilton Jumps on the Hostel Bandwagon With a Budget Brand Advertiser Disclosure The credit card offers that appear on the website are from credit card companies from which ThePointsGuy.com receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does […]
The Canadian Food Inspection Agency has issued a food recall warning for certain Sobeys brand packaged vegetable products because of possible Listeria monocytogenes contamination.
The Smart (“smart,” officially) experiment continues in North America, only now it’s electric. While the Daimler division has never offered anything other than a single, two-seat model on this side of the Atlantic, Europeans have a modicum of choice when it comes to choosing a Smart. You can even get one with a backseat. After […]
The Canadian Food Inspection Agency has recalled Belleisle Farms Ltd. brand coleslaw due to Listeria monocytogenes contamination.
Apple’s $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers (AAPL)
Apple is increasingly transforming itself into a luxury brand. A year after debuting its first thousand-dollar smartphone, the company replaced it with two more. At the same time, it cut its lowest-priced iPhone. The moves could boost Apple’s near-term revenue and profits. But they could lead to stagnating phone sales and could discourage people from […]