Brand That Looks at Fiat With Envy in the U.S. Previews Its Future

The Smart (“smart,” officially) experiment continues in North America, only now it’s electric. While the Daimler division has never offered anything other than a single, two-seat model on this side of the Atlantic, Europeans have a modicum of choice when it comes to choosing a Smart. You can even get one with a backseat. After […]

Apple’s $1,000 iPhones are turning it into a luxury brand — and it could lose a whole generation of customers (AAPL)

Apple is increasingly transforming itself into a luxury brand. A year after debuting its first thousand-dollar smartphone, the company replaced it with two more. At the same time, it cut its lowest-priced iPhone. The moves could boost Apple’s near-term revenue and profits. But they could lead to stagnating phone sales and could discourage people from […]

Birth of a Brand: The Avid Hotel by IHG in Oklahoma City

Review: Avid Hotel by IHG in Oklahoma City Advertiser Disclosure The credit card offers that appear on the website are from credit card companies from which ThePointsGuy.com receives compensation. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). This site does not include […]

The cofounder of a shaving company that’s raised nearly half a billion dollars to take on Unilever and Procter & Gamble explains how he’s building a brand to last 100 years

Hollis Johnson/Business Insider Jeff Raider is the cofounder and co-CEO of razor company Harry’s. Raider is also a cofounder of eyeglasses company Warby Parker, and brought its vertically-integrated, direct-to-consumer model to shaving with Harry’s. In an episode of Business Insider’s podcast “This Is Success,” Raider explained how working himself to exhaustion across three jobs taught […]

We tried the athleisure brand Canadian women can’t get enough of — it just raised $18 million to expand across the US, so you can expect to see it everywhere soon

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Lolë Montreal-based company Lolë makes activewear that yogis, wellness advocates, and travelers love.  We can confirm that its technical apparel is at once stylish, feminine, and comfortable.  Though the company […]

The cofounder of fashion brand Superdry is donating £1 million to fund a second Brexit referendum

REUTERS/Henry Nicholls Julian Dunkerton, the cofounder of fashion brand Superdry, is donating £1 million to the People’s Vote campaign. The UK campaign group is calling for a second referendum on the terms of Britain’s exit from the EU. It wants Brits to be given the option to remain in the EU if they don’t like […]

This Japanese skincare brand makes some of the best products I’ve ever used — here are the ones to buy for clear, glowing skin

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Tatcha Tatcha is a Japanese skincare brand that takes inspiration from centuries-old skincare routines of geisha.  The founder, Victoria Tsai, still works with geisha and Japanese scientists to formulate the […]