CBS Super Bowl coverage features augmented reality and 8K

CBS has big, high-tech plans for its Super Bowl LIII coverage this February. To start with, it’s using 14 cameras, including aerial systems, to create live virtual graphic elements designed to blend into the background. The network promises to show you those AR graphics up close and from various angles — even if you’re just […]

Adidas is using augmented reality to sell limited-edition sneakers

It’s never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to take all the stock. That’s why brands such as Nike and Adidas […]

Holocaust Memorial Museum uses augmented reality to make history visceral

Aiming to capture and hold the attention of young students, the U.S. Holocaust Memorial Museum has launched a smartphone app that allows visitors to view a museum exhibit in augmented reality. The Washington, D.C.-based museum’s app lets visitors learn more about the lives of Lithuanian villagers who are featured in the Tower of Faces display…Read […]

Apple will let iPhone users play augmented reality video games with each other (AAPL)

John Gress/Reuters Apple is releasing a feature that will allow iPhone users to exist in the same augmented reality “space.” It could be good for games, or for factory and industrial work.  The tool is planned to be announced at the company’s WWDC developer event next week. The augmented reality will be shared phone to […]

Porsche's Tech Live Look uses augmented reality to fix cars faster

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Google Maps unveils its first-ever augmented reality interface

Google Google used its Tuesday I/O keynote to unveil a pretty killer new feature that may one day come to Google Maps: camera-assisted walking navigation. “Here’s how it could—will look like,” Google VP Aparna Chennapragada told the I/O crowd when unveiling a sample interface that combines Google Maps’ 2D interface with the view from your smartphone’s camera lens. […]

Sotheby’s debuts augmented reality home staging app using Google ARCore

Less than a year ago, real estate professionals speculated that virtual and augmented reality would soon improve the process of buying and selling homes — now luxury realtor Sotheby’s is bringing AR into its international listings. Working in partnership with VR/AR developer Rooomy, Sotheby’s today launched Curate, a virtual stagi…Read More

Augmented reality is shaping the future of finance

GUEST: Augmented reality is already entering everyday life. Based on the ubiquitous smartphone, it’s appearing in consumer oriented applications including games, finance and entertainment. In business, cloud access sets AR users free from hardware, and allows businesses to link the data-crunching power of the computer with human judgement and exper…Read More

Esports broadcasts and augmented reality go together like biscuits and gravy

GUEST: Esports is the next sport to hit the big time. Its young, passionate fanbase already surpasses American football, globally. So far, the fans have largely been served by online coverage or from dedicated pay-TV channels, but established channels like Turner’s TBS have now started to cover the sport and are bringing in higher production […]