Adidas is using augmented reality to sell limited-edition sneakers

It’s never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to take all the stock. That’s why brands such as Nike and Adidas […]

Osaka to sign mega-money Adidas deal that could rival Serena in highest paid stakes – reports

US Open champion, and Serena Williams conqueror, Naomi Osaka is reportedly set to sign the biggest-ever deal for a female athlete with sports giant Adidas, that could see her rival Williams as the world’s highest-paid sportswoman. Fresh from pocketing a $ 3.8 million check from winning the US Open on Saturday, Osaka is now set […]

Naomi Osaka is reportedly set to sign Adidas’ biggest ever deal with a female athlete — and it could make her one of the highest-paid women in sports

AP Images Naomi Osaka could sign the biggest deal Adidas has ever agreed with a female athlete. The deal, believed to be worth $ 8.5 million, could be announced on Thursday. The new agreement comes hot on the heels of Osaka’s straight sets victory over Serena Williams, a match now notorious because of a global […]

Adidas will livestream high school football games on Twitter 

Adidas has partnered with Twitter on a new series that will livestream high school football games happening all over the country on the social network. Titled, naturally, Friday Night Stripes, the show will broadcast friday night games throughout the sport’s regular season from September 7th until November 9th. The show will be announced by ESPN’s […]

Adidas brings Yeezy reservations to its main app

Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West’s Yeezys) through its Confirmed app. But that’s about to change in the coming weeks. According to a message the company is displaying in Confirmed, the application’s features will soon move into the main Adidas app, which was launched in November of […]

Melania Trump wears £40 Adidas trainers to visit children at immigrant detention centre

Melania Trump visited an immigrant detention centre to day on the US border. The First Lady, whose husband is Donald Trump, President of the US, looked serious. She stepped out in an all white outfit today for her official appearance. She also wore a khaki army style jacket over her angelic look. But the real […]

The Ionic Adidas Edition is Fitbit’s answer to the Apple Watch Nike+

Enlarge (credit: Fitbit) Those previously on the fence about getting a Fitbit Ionic smartwatch now have a new model to consider. Fitbit revealed its device collaboration with Adidas today—the Ionic Adidas Edition is a spiced-up Ionic smartwatch featuring an Adidas-made watch face, special wristbands, and the Adidas Train app for runners. Similar to the Apple […]

Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles

Adidas Adidas is turning its focus to Los Angeles in a major way. Adidas is looking for a basketball revival in North America amid lessening demand for the category. Los Angeles is ground zero for Adidas’ push into basketball, and it’s planning a large warehouse party packed full of stars just before the NBA All-Star […]

Real Madrid news: How Adidas can help Florentino Perez sign Harry Kane

The Tottenham striker is much sought after, having netted more goals than any other player in 2017. Kane found the back of the net on 56 occasions – twice more than Barcelona’s Lionel Messi. And Real Madrid are currently on the lookout for a new striker this window to try and save their season. Karim […]