The best way to structure marketing for any product is to look to large-scale metrics. It is often difficult to get demographic-related results as they pertain specifically to your business because your sample size tends to be relatively small.
By looking at larger and more sweeping studies, it is possible to be more cognizant of how companies are prioritizing when it comes to their marketing content.
Just how much influence does video have on consumers? What are some best practices for email blasts based on statistics? How does mobile traffic affect your bottom line?
These questions can more easily be addressed with the use of content marketing statistics like the ones Siege Media put together. The metrics are taken from large-scale studies that you are less likely to be able to perform on your own. Luckily, the results are plain to see and it’s up to you to implement changes that correspond with what they imply. Click the below image to see the full interactive!