Sonos files for IPO, positions its products as alternatives to screen addiction

Enlarge / The Sonos One, a Sonos smart speaker that launched with Amazon’s Alexa voice assistant. (credit: Jeff Dunn)

Smart audio company Sonos has filed with the US Securities and Exchange Commission to go public. In doing so, the company warned investors of potential risk factors, such as Sonos’ dependence on competitors like Amazon, and US President Donald Trump’s trade tariffs, which might increase costs for companies like Sonos that depend on imports from China.

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However, Sonos made some impressive claims about user satisfaction and loyalty, and it positioned itself as an attractive alternative to the walled gardens that competitors have built.

Sonos has not been profitable in the past, but the filing points out that it has closed the gap more with each passing year. The company claims that while this fiscal year is not complete, it has achieved profitability over the past several months. The filing lays out the numbers:

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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