Shoppers trust Amazon, and it has completely changed the way last-minute holiday shopping is done (AMZN)

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  • Amazon has unleashed a slow revolution on holiday shopping, becoming one of the most important places people turn to when they shop for the season.
  • Last-minute shoppers now increasingly trust only Amazon to deliver their orders in time, according to data from Rakuten Intelligence.
  • Amazon is ensuring it stays that way, giving out free trials of Prime like candy, ensuring prices stay competitive, releasing a physical toy guide, and offering free shipping, for every order, later in December than ever before.
  • It’s clear Amazon has become part of the fabric of holiday shopping — and will be for the foreseeable future as online shopping grows.

Amazon is home for the holidays.

The e-commerce company has become essential to the fabric of holiday shopping. Though much of America’s holiday shopping is done the weekend of Thanksgiving, it’s rivaled by the weekend right before Christmas, which includes a day that analysts have dubbed “Panic Saturday.” 

See the rest of the story at Business Insider

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Post Author: martin

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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