Sales are soaring at Meghan Markle’s favorite affordable brand. Here’s everything you need to know about it.

meghan markleChris Jackson / Getty

  • When Meghan Markle or Kate Middleton wear a new item in public, it’s not uncommon for it to sell out almost immediately. 
  • Canadian retailer Aritzia told investors that it had experienced a boost in sales in the first quarter after Markle had been photographed wearing its clothing. 
  • “By all accounts, Meghan remains a huge fan of Aritzia,” the store’s CEO and founder, Brian Hill, said during a call with investors. 

The world has gone Meghan Markle mad, and it’s playing into the hands of the brands she chooses to dress in. 

Markle has followed in the footsteps of her sister-in-law, Kate Middleton, to become a global style icon. It’s not unusual for any items that are worn publicly by either of these women to sell out almost immediately.  

Canadian retailer Aritzia is the latest store to see a boost from this. In its most recent quarterly results, reported in July, the company said that same-store sales were up by 10.9%. Part of its success was attributed to its celebrity endorsements, including Meghan Markle, the company said.

“By all accounts, Meghan remains a huge fan of Aritzia,” CEO and founder Brian Hill told investors during a call this month.

Hill added that after Markle was photographed in one of the company’s trench coats, it sold out within six hours.

While Markle is actually from the United States, she spent seven years in Toronto filming on the set of “Suits,” and it was here that she likely came into contact with the brand.

Aritzia isn’t the only designer to profit from the so-called “Meghan effect.” When Markle and Prince Harry announced their engagement in November, Markle’s $ 750 white coat from Canadian brand Line The Label sold out minutes after the photos were released, crashing the brand’s website. 

The P.A.R.O.S.H. dress and Aquazzura shoes she wore also sold out almost immediately.

Find out more about the affordable Canadian brand that Markle loves:

Aritzia was founded in Vancouver in 1984.

Aritzia

Source: Aritzia 

Since then, the company has grown to have 65 stores in Canada and 22 in the US.

Business Insider/Mary Hanbury

Aritzia did not immediately respond to Business Insider’s request for comment on whether it has plans to grow in the US.

The store sells a mix of its own labels …

Aritzia


See the rest of the story at Business Insider

See Also:

SEE ALSO: Meghan Markle’s and Kate Middleton’s fashion choices can lead to huge spikes in sales — here are some of the brands they love

Post Author: martin

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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