Leeds made only £7million in television income in 2017 when they pull in more viewers than many Premier League clubs who receive a minimum £100m-a-year and media mogul Radrizzani insists is demanding change.
And 10 years after the rebellion that almost brought down Premier League overlord Richard Scudamore, the Elland Road chief is preparing fresh mutiny.
He said: “We should concede that a club like Leeds United is watched by 500,000 to 600,000 people live on Sky, but getting only £2.5 million (of their TV deal with clubs).
“We are actually penalised because we are on TV more than 20 times, so maybe we should reconsider the system because it doesn’t work.
“We are creating a show that is high interest for everyone, yet we lose money.
“I think other chairmen would love to open a discussion because the time is getting ready to consider what to do to move forward.”
Asked if he had already held meetings with other club owners to plot a course for revolt, Radrizzani – owner of emerging TV rights contenders Eleven Sports – warned: “No, it’s just my belief, you should ask other clubs.
“But I’m sharing these (ideas) with other chairmen, and they agree.
“The Championship model should be reconsidered because it is not sustainable – there are huge gaps between the clubs coming down with parachute payments and other teams on lower budgets.
“Maybe they need to consider another way to create value, Premier League 2 or something, that is sustainable even for the clubs who are not promoted.”
Radrizzani, speaking at the Leaders Sport summit at Stamford Bridge, claimed Leeds United had doubled in market value since he paid £45 million to buy the club from excitable predecessor Massimo Cellino 17 months ago.
And he acclaimed the impact of new manager Marcelo Bielsa, whose charisma has given fans a standard-bearer to rally round the White Rose standard.
He said: “I think we have progressed in terms of everything – management,
facilities and the sporting side is doing better – so the big impression is that the club is catching up to be a modern club.
“Soon, if not this season then maybe next year, we will be ready to go in the right direction for promotion.
“After last year, I really wanted to have a manager to give us strong leadership, to be a catalyst for the whole club and the players.
“I thought we needed to change the culture of the entire club and very quickly he has achieved this objective, so I am very happy with that.”
Bielsa has presided over just one defeat in 12 League games, leaving Leeds just two points off the Championship peak.