A Food Network show is transforming a small town in Oklahoma.
In 2011, the Food Network aired the first episode of “The Pioneer Woman,” starring Ree Drummond. The show, which was based on Drummond’s popular cooking blog, quickly turned Drummond into one of the most beloved personalities on the network.
Now, a small town near Drummond’s family’s ranch is reaping the benefits of the star’s success.
Pawhuska, Oklahoma — a small town with just 3,600 residents — attracts up to 15,000 visitors a day thanks to the success of “The Pioneer Woman,” Thrillist’s Khushbu Shah reported. Tourists flood the town to eat at Drummond’s restaurant, shop at her general store, and revel in the “Pioneer Woman” lifestyle.
Shah’s piece paints a fascinating picture of an evolving town. And, it got us wondering what it’d be like to visit Pawhuska ourselves.
Here’s a peek into how one television show transformed the Oklahoma town.
Pawhuska isn’t easy to get to. The closest airport, Tulsa, is more than an hour away.
Prior to the rise of “The Pioneer Woman,” the town’s biggest claim to fame was being the site of the first Boy Scout troop.
More than one person told Shah that Pawhuska was a “ghost town” until recently.