14 MAR

Netflix may have a marketing problem

Helge Thomas/flickr

Netflix says it is going to spend $ 2 billion on marketing this year, up from $ 1.3 billion in 2017.
That’s because the company’s programming lacks commercials so it doesn’t have a chance to promote its shows internally.

Netflix surprised investors when it announced plans to increase its marketing spend from $ 1.3 billion in 2017 to $ 2 billion in 2018. The reason for the decision: “because our testing results indicate this is wise,” management wrote in the company’s fourth-quarter letter to shareholders.

In the earnings call after dropping that bombshell, CEO Reed Hastings said he expects marketing spend to decline as the service sells itself. But not everyone on Wall Street is sold on Hastings’ vision.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.