Meet the startup that’s on a mission to help 100,000 people buy homes in the next 5 years, and recently raised $30 million to do so

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Adena HefetsDivvy

  • Divvy provides alternative financing options for potential home buyers who don’t qualify for traditional mortgages. 
  • Divvy buys homes outright and allows customers to pay it back in a series of monthly payments — 25% of which goes toward building equity and 75% goes toward paying “rent.” 
  • The company’s COO, Adena Hefets, told us: “We want [Divvy] to be the stepping stone that allows people to transition from renting to eventually owning their own homes.”
  • In October, Divvy raised a $ 30 million Series A round led by Andreessen Horowitz. 
  • The company operates in three cities currently (Cleveland, Memphis, and Atlanta) and in its first year, helped buy homes for over 100 people. 


When Adena Hefets was growing up, her parents weren’t able to get a traditional mortgage.

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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