Kate Middleton, 36, and Meghan Markle, 37, have travelled to a number of countries between them. Meghan recently conducted her first tour with Prince Harry to Australia and New Zealand while Kate has joined Prince William in countries such as India, Canada and Australia among others. The pair both follow a certain rule when travelling abroad, something which Princess Diana rarely did. They both choose to wear foreign designers from the country they are travelling to as a nod to their culture.
Kate Middleton wore a grey coat by Toronto designer Bojana Sentaler during their 2016 Canada tour, which saw the item quickly sell out.
Another example of the Kate Middleton effect was in 2017 after the royal joined Prince William to India.
She wore a bohemian dress by Indian designer Anita Dongre which prompted the website to crash as many flocked to buy it.
Kate also went for Amrapali Jewels earrings during an official dinner in the country, which was a jewellery brand founded in Jaipur.
Other examples include a cocktail dress by Polish designer Gosia Baczyńska in Warsaw and a lace dress by Australian designer Zimmerman while in Sydney.
Meghan Markle has also chosen to do the same in a way to support local artists and designers.
She chose Scottish brand Strathberry for her bag and wore a tartan coat for her visit to Edinburgh, which prompted the bag seller not only to sell out but to launch a bag in her name.
Her visit to Wales also saw Welsh designer Huit’s black jeans gain popularity, resulting in a three-month waiting list.
During her first official tour as the Duchess of Sussex, she chose Kiwi designer Jessica McCormack and Karen Walker for her dresses and jewellery while touring New Zealand.
Australian designer Karen Gee ’s website also crashed after Meghan wore her white dress on the first day of the Australia tour.
While Diana rarely chose to wear local designers, opting for her own personal favourites, she often still respected the local culture.
During a visit to Japan, she wore a white dress with red polka dots, a nod to the national flag.
Despite being designed by British designers the Emanuels, who also designed Diana’s wedding dress, private notes revealed “modesty is the order of the day” when they created her outfit choices to the Middle East.
She also chose to wear green in Pakistan which is a colour of respect.
Some of her favourite designers flew the British flag, with Catherine Walker, and Bruce Oldfield notable designers.