Junk technology: A ridiculous history of fast-food PR stunts

Who doesn’t love a good, over-the-top marketing stunt? Recently we’ve seen a lot of those, including Pizza Hut’s Pizza Parka, a coat made out of the same insulating materials as its delivery pouches. Because why not? That ridiculous product from Pizza Hut shouldn’t come as a surprise. After all, this is the same company that made shoes that can order a pie for you. But Pizza Hut isn’t the only one trying to get creative using technology to promote its brand.

Over the past few years, other food chains, like Domino’s, KFC and McDonald’s, have also used tech as a marketing tool. The hope is that whatever they make, be it a delivery robot or a chicken box with a built-in charger, is ridiculous enough that it’ll go viral. Sometimes it does, sometimes it doesn’t. Either way, we’re here to show you a history of marketing stunts that have taken things too far. Or not far enough, depending on your taste.

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Post Author: martin

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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