It all unfolded on This Morning during a segment led by former Spice Girl Geri Horner.
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Geri, 46, and her daughter Bluebell were seen exploring the world of craft by visiting Cath Kidston and discussing prints on the ITV show.
However, those watching at home thought it all felt a bit too familiar and took to Twitter to vent their frustration.
It appeared as though the same segment had previously aired in a past episode.
“They’ve played this Cath Kidson piece before- times must be tough for This Morning if they can’t think of anything fresh #ThisMorning,” one wrote.
A second said: “I swear Geri and Bluebell at Cath Kidston has been on #ThisMorning before? Like this exact segment…”
Another questioned: “Hasn’t this been on before? Like the lush one? I’m sure this is just repeated. #thismorning.”
“#thismorning Am I not suppose to notice this Gerri/ daughter segment is a repeat? Poor show,” a fourth opined.
A fifth shared: “This exact clip has been shown before though, f****n hell man #thismorning.”
Today’s programme saw Holly Willoughby notably absent alongside Phillip Schofield as she heads off to the jungle.
Holly is stepping in to co-host I’m a Celebrity…Get Me Out of Here! alongside Declan Donnelly when the reality contest returns in a few weeks.
In her absence, Rochelle Humes has taken over her presenting duties on This Morning.
It isn’t the first time Rochelle has hosted the show, but it is the longest stint she will have undergone.
The line-up changed received a mixed reception on social media, with some criticising Holly’s replacement.
One viewer wrote: “Bring back Holly, all is forgiven.”
“I’m not feeling Rochelle,” another opined.
A third shared: “I’m not sure I’m going to be able to cope with Rochelle.”
However, others were excited to see Rochelle back in the presenting saddle.
“I like Rochelle on #thismorning, doesn’t make everything all about herself!” one exclaimed.
Another chimed in: “Rochelle looks so good. Just hope she doesn’t try to be Holly. She is so much better than that. #thismorning.”
“Welcome Rochelle #ThisMorning,” a third greeted.
This Morning airs weekdays at 10.30am on ITV.