The Good Morning Britain team welcomed Rocky, Britain’s oldest stuntman onto the show today, to talk about his career and show off some moves.
And, Richard Madeley, who is currently standing in for Piers Morgan, was keen to get involved and learn a fight move.
He could be seen standing opposite Rocky, who after a countdown from three, went to punch Richard.
The presenter was not harmed in any way as the move was simply a stunt and only appeared to be hit in the face.
Richard gasped “Ooh!” as he pretended to be in pain while raising his hand to his face.
He quickly turned back to Rocky and insisted: “Do it again!”
Rocky obliged before Richard turned to his co-hosts and explained: “And that’s how it works. Did that look real?”
Kate Garraway replied: “That looked really real. Are you okay? Are you okay?”
But before Richard could reply, Rocky then insisted they should shoot the stunt from another angle.
He asked Kate to hold up her phone and film the stunt from the side.
Slightly nervous, Richard double-checked: “Okay, are we at the safe distance?”
Rocky assured him everything was okay before pretending once again to punch the presenter in the face.
The official Good Morning Britain account shared a clip of the moment with their 525,000 followers.
They captioned the video: “The moment Richard gets punched in the face on live TV @richardm56.
“Okay, not really – we promise no Richards were harmed in the making of this stunt…”
Those tuning into the show were largely impressed by the segment and took to Twitter to comment.
“You are a ledge rocky @gmb #gmb,” one viewer wrote.
Another added: “Richard Madeley faking punches with and aging stuntman on live morning tv. Re-enacting the security man at the supermarket check out when caught! #GMB.”
It comes after Richard slammed a protestor taking part in the Extinction Rebellion Climate Change protests in London on yesterday’s show.
Environmental activist Dr Gail Bradbook was on the show to explain why it was important to raise awareness about the issue.
But during one part of the debate, Richard cut her off, seemingly frustrated she was giving a “mission statement” rather than addressing the actions of the protestors.
Richard snapped: “Can we spare the mission statement? We’re not here to have a big debate about global warming.”
Good Morning Britain airs weekdays on ITV at 6am.