I’m A Celebrity host Holly was discussing clashes between Noel Edmonds and Nick Knowles during the episode when she cheekily made comparisons.
The This Morning presenter said: “Well, you know what it’s like. You put two TV presenters together. Big egos.
“Both of them want as much screen time as they can possibly get. It’s a little bit pathetic if you ask me.”
Dec snapped: “Pathetic! I’ll just do this next link,” as Holly said: “Well, I was going to do it, actually.”
Dec continued: “Well, I probably think it’s best if I do it, don’t you think?”
Holly then huffed: “Well, I think it’s best if I do it. Actually I tell you what, Chris, can I have a close up for this one please?”
Pushing Dec out of shot, Holly took the limelight as the camera zoomed in on her face.
Holly smiled: “Thank you, oh now that is better! Look at the lighting,” as Dec could be heard to scream: “What!”
Touching her blonde locks, Holly gushed: “Oh perfect, I love a closeup. Here we go. Right, back to camp now where…”
Dec then crawled along the table and invaded Holly’s shot so that viewers could no longer see her.
He smirked: “Nick and Noel were not quite seeing eye to eye. Thank you very much Holly Willoughby.”
Dec then thrusted his hips while on all fours on the table in front of Holly.
The presenters were of course joking as part of their daily skits on the ITV show.
It comes just days after Holly kissed Noel and Nick on the cheek following their Bushtucker Trial.
Dec teased: “Are you canoodling with the campmates?” teased Dec as Holly looked shocked.
Holly replied: “I think I did,” as Dec joked: “I don’t think that’s allowed”.
Revealing her reasoning behind the kisses, Holly explained: “It’s a bit official, a handshake.”
Dec then warned: “Keep your distance Holly Willoughby, keep your distance!”
Apologising, Holly replied: “Sorry, sorry I’ve broken a golden rule,” as Dec teased: “You have!”