Subliminal messages in advertising tap into your subconscious mind to create repeated exposure. Various shapes, words, or colors can make small but powerful associations between a brand and an intended meaning.
Subliminal messages are one way to create a clever and lasting association for customers. They can be used across all mediums – whether it’s a TV commercial, print ad, or email campaign. From double meanings or hidden Easter eggs, there are many famous examples to reference.
This is why brands like Jeep or Harley Davidson represent toughness or ruggedness – through these intended meanings. Customer perception not only affects bigger businesses, but small ones too. It’s influences how potential customers think about your brand, then decide to make a purchase.
Consider how you want your brand to come across? As a small business, it’s not always easy to surprise your customers. Particularly, when you have so much on your to-do list.
Valpak explores how a subliminal message taps into your subconscious mind in the infographic below. It covers the first subliminal ad, company examples and actionable tips for how your small business can apply this tactic. Keep your customers on their toes and wondering what your biz is going to do next.
Infographic was originally published on Valpak.