The premium app model of charging an upfront fee to install the software has not been entirely overtaken by the freemium model. In fact, over 43 percent of apps from Google Play and Apple’s App Store analyzed in a study from CleverTap came at a cost to users, no matter how trivial in price.
Many people have come to expect apps to be free or $0.99 at most. While many price points of paid apps naturally align with this expectation, many other businesses have been able to command prices that are much higher. In fact, there are multiple apps on both App Stores that command a price of more than $100.
If you fit the profile of an average mobile device user, you have likely faced the operating system warning of limited storage space. This may prompt you to delete old photos and uninstall unused apps. To guide mobile marketing teams when considering the storage space their app consumes, they analyzed the file sizes of paid apps.
The average free app requires almost 150 MB of storage space while the average premium app exceeds 250 MB of storage space.
Check out more insights from this premium apps study in the infographic from CleverTap below:
Infographic by CleverTap