- The ability to conduct banking activities via a sleek mobile app is no longer enough to satisfy consumers — it’s table stakes.
- Banks need to focus on deploying robust personal finance management (PFM) features that pull consumers in.
- There are three common approaches banks can take to effectively implement these tools.
It’s no longer enough for banks to offer customers a sleek mobile banking app; in fact, they expect it.
Business Insider Intelligence
And with emerging fintechs continuously creeping in on incumbents’ marketshare, legacy banks must work to provide additional tools that will keep users engaged in-app — and prevent their eyes from wandering to startup solutions.See the rest of the story at Business Insider
See Also:
- Intercontinental Exchange, Microsoft, and Starbucks are launching a crypto venture
- Goldman is rolling out crypto custody services
- Zopa raises $ 57 million for digital bank venture
