How Apple and app developers will try to entice you to subscribe, not just pay once

Apple introduces a revised Mac App Store at WWDC 2018 in San Jose, California.

Apple introduces a revised Mac App Store at WWDC 2018 in San Jose, California. (credit: Valentina Palladino)

For a while now, Apple has been encouraging app developers to consider subscriptions as a key revenue source, and the company is introducing some new options for developers that it hopes will make the option more attractive. In the past few days, Apple has informed developers that they will now be able to target current and recent subscribers with promotional rates on subscriptions. That means subscribers will be able to offer discounts to try to get you back if you lapse, or they might try to entice you to stay if you’re considering leaving.

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Developers could previously offer limited-time subscription discounts but only to new users. The new model is available in recent beta releases known as iOS 12.2, macOS Mojave 10.14.4, and tvOS 12.2, and it is likely to emerge as the final public release for each. Apple will facilitate three different types of offer for developers who want to retain or regain subscribers.

Here’s how they’re described in Apple’s App Store Connect post on the subject:

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Post Author: martin

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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