Almost half also admit to ‘re-gifting’ the unwanted present by re-wrapping and handing it to someone else, a new survey has found.
The study by retail giant Amazon showed that Christmas shopping is a labour of love with over half of those quizzed believing they always get it right when it comes to buying the perfect gift.
And to combat the threat of being given clutter disguised as a present, 40 per cent create a ‘wish list’ to steer givers towards their preferred gifts while one in four will drop hints into conversations in the run up to the big day.
Almost a quarter (24 per cent) of the UK say they find their other half the toughest person to buy Christmas presents for, admitting they just don’t know what they would like, followed closely by fathers at 15 per cent.
However, when asked who they will spend the most money on at Christmas, almost half (46 per cent) said they are going to splash out most on their spouses.
But it seems the nation’s Mothers are also set to be quids in, with 83 per cent of people saying they will spend more on their mother than their father, perhaps because they are easier to shop for.
The survey discovered that people will, on average, buy 17 gifts in total and one in five have already started their Christmas shopping by October.
Some six per cent were organised enough to use the January sales to pick up bargain presents, while one in ten wait until mid December.
To help make finding that perfect gift easier than ever this festive season, Amazon.co.uk has launched the Gift Finder so customers have a helping hand when it comes to picking presents.
As part of Amazon’s new dedicated Christmas Store, the Gift Finder uses a simple search tool to generate curated gift suggestions based on the interests of the person, or pet you are buying for, as well as the budget you are working towards.
Clare Bailey, founder of The Retail Champion website, said: “If you’re looking for help with Christmas shopping, I’d always advise starting early.
“The research reveals that 28 per cent of us will drop hints into conversation in the run up to the big day and 40 per cent will revert to the childhood tradition of writing a wish list for Father Christmas.
“Listen up and use your knowledge of loved ones to identify the thoughtful surprises that’ll give the response we all want to see on Christmas morning.”