Chipotle is planning to add new items to the menu, but first it wants customers to figure out what ‘sofritas’ and ‘barbacoa’ are (CMG)

Chipotle QuesadillaHollis Johnson/Business Insider

  • Chipotle is testing new menu items including nachos, milkshakes, and quesadillas, the last of which is a top-requested item from customers. 
  • However, following the successful launch of Chipotle’s Lifestyle Bowls, CEO Brian Niccol says the chain is looking for ways to launch more “new” menu items that utilize ingredients that are already available in-store.
  • “Our No. 1 selling meat is chicken,” Niccol told Business Insider. “When you ask people, did you know we had carnitas, barbacoa, or sofritas, a lot of people are like — what is that?”

ORLANDO, Florida — Chipotle has new menu items in the works, from milkshakes to quesadillas. 

But, the chain also wants to force customers to rediscover what is right in front of their eyes. 

See the rest of the story at Business Insider

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Post Author: martin

Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of and Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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