Cadillac Escalade gets $10,000 discount to ward off Navigator

Cadillac is once again defending its full-size luxury Escalade SUV from assault by the hot-selling Lincoln Navigator, offering $ 10,000 discounts to some current customers to keep them from switching brands.

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The discount, reported by Bloomberg, applies to lessees of 2016 model-year Escalades, with a $ 7,500 discount offered to owners, through May 31.

It’s at least the second time GM has resorted to incentives to keep customers in its cash-cow luxurySUV since Ford launched the all-new 2018 Navigator late last year. In November, Cadillacoffered a $ 5,000 discount on the purchase or lease of the Escalade to any buyer who traded in a 1999 or newer Lincoln model.

Analysts have estimated that the Escalade produces nearly $ 1 billion in yearly profit for GM.
Escalade sales were up 14 percent in March and 8 percent during the first quarter, with retail sales up by double-digit percentages in both periods, higher transaction prices and market share expected to climb by 2 percent year-to-date, according to GM. That’s impressive for a vehicle that has received only minor updates since the current generation went on sale for 2015.

While it still trails the Escalade in sales, the Navigator has been riding a 63 percent increase in deliveries this year, with new models lasting on dealer lots an average of only 10 days and average prices ballooning to $ 82,500, according to Bloomberg. Ford earlier this year announced it was pouring $ 25 million into its Kentucky Truck Plant in Louisville to boost production of the Navigator and Ford Expedition.

You can read Autoblog’s side-by-side comparison of the 2018 Escalade and Navigator with competitors including the Lexus LX 570 and Infiniti QX80.

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Martin is an enthusiastic programmer, a webdeveloper and a young entrepreneur. He is intereted into computers for a long time. In the age of 10 he has programmed his first website and since then he has been working on web technologies until now. He is the Founder and Editor-in-Chief of BriefNews.eu and PCHealthBoost.info Online Magazines. His colleagues appreciate him as a passionate workhorse, a fan of new technologies, an eternal optimist and a dreamer, but especially the soul of the team for whom he can do anything in the world.

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