The National Television Awards 2018 (NTAs) will have new category named The Bruce Forsyth Entertainment Award to recognise the 75-year career of the ultimate performer.
Sir Bruce, who died in August aged 89, had a close history with the NTAs.
The show celebrated his iconic status with the illustrious Special Recognition Award in 2011.
On accepting the accolade from Stephen Fry, he said: “It’s so overwhelming – the best thing I’ve ever won.”
Ant McPartlin and Dec Donnelly, who followed in Sir Bruce’s footsteps as the consummate Saturday night TV act, are expected to be contenders for the new award with their show Saturday Night Takeaway.
Other prime time favourites include The Graham Norton Show, All Round to Mrs Brown’s and Tonight At The London Palladium, which will forever be associated with the beloved entertainer who bowed out of his career in 2014 as host of Strictly Come Dancing.
Sir Bruce’s widow, Wilnelia, said: “My darling Bruce would have been both humbled and delighted to have a National Television Entertainment Award named in his honour.
Entertainment was his life.
“The National Television Awards always had a special place in his hear because they’re the people’s awards, voted by viewers.
“The children and I are thrilled his flame will still burn brightly with this new award celebrating the stars of today and tomorrow.”
Voting for the awards opens today and the results will be revealed before an audience of stars and fans at the ceremony hosted by Dermot O’Leary at the O2 London on 23 January.
The event will be broadcast live on TV.
Another new category includes the Crime Drama Award which honours the hit home-grown shows which have become gripping national events.
Contenders are expected to include the BBC’s Line of Duty, ITV’s Broadchurch, JK Rowling’s new arrival Strike and Benedict Cumberbatch favourite Sherlock.
The Drama category is likely to be dominated by women with royal sagas Elizabeth I, starring Lily Cole, Victoria, with Jenna Coleman and The Crown with Claire Foy all tipped to be on the list.
Doctor Foster with Suranne Jones could see its popularity translated into a prize.
There will be fierce completion in other popular categories such as Comedy, TV Judge and Serial Drama where soaps get their chance to shine.
You can vote online at nationaltvawards.com or call 0844 646 2060 for a voting form.
Calls cost 5p plus your network access charge.
Voting closes on 27 October.
The website also contains information on applying for tickets.